Habanos World Challenger, A Prize for the Very Best

HABANOS S.A., THE WORLD’S LEADING COMPANY IN THE MARKETING OF THE BEST PREMIUM CIGARS ON THE FACE OF THE EARTH, NEVER CEASES TO FOSTER THE KNOWLEDGE ABOUT CUBAN TOBACCO IN A BID TO COME UP WITH A LIFESTYLE THAT DOES MAKE A DIFFERENCE AMONG THOSE WHO LOVE LUXURY, ESPECIALLY HABANOS

Anew contest will make its debut in this Habano Festival, the most prestigious event in the world devoted to the best premium cigars on the planet that this year is holding its 20th edition.

Since it saw the light of day twenty years ago, the Habano Festival has been characterized by contests and initiatives that have garnered international significance and today rank high as benchmarks for connoisseurs, specialists, retailers and aficionados of Cuban cigars.

Such initiatives as the International Habanosommelier Contest or the muchacclaimed pairings between habanos and a variety of products, such as cognacs, spirits, Cuban rum, coffee and chocolate, are now indissoluble parts of each and every edition of this annual festival.

Now, after having covered a success-laden course for twenty years, the 2018 festival will be the framework of choice for the premiere edition of the Habano World Challenge, a contest that will certify the world's most knowledgeable couple in the realm of habanos as far as both theory and expertise are concerned.

The emergence of the Habano World Challenge crowns the efforts the Habano Academy has been conducting for a number of years. This entity certifies experts from all around the world in a bid to ensure the timely, adequate and accurate transmission of knowledge about the habano, as well as the culture linked to the best tobacco under the sun. Year after year, the Habano Academy gathers specialists from many countries in Havana. All of them must endure a series of tough exams within a Master course that will entitle them to put together junior and senior courses back home for their fellow countrymen, people who need to step up their knowledge on such an exclusive product as the habano. Now back to the Habano World Challenge, –the guidelines are posted on www.habanos. com, Habanos S.A.'S official website- this contest will consists of two stages. In a first round, each country will hold a local contest to handpick the winning couple that will represent their nation in the grand finale in Havana. During the second stage, a jury will select the winners from among the participating duos. The Habanos S.A. website and the Book of the Habano are no doubt the foundations of all the knowledge around the universe of the finest premium cigars. Therefore, training programs in every country must necessarily be based on these two original habano sources. And this underscores once again the unbreakable linkage between the Habano Academy and this new contest that will unfold for the first time during the 20th edition of this internationally-acclaimed festival.

According to top executives from Habanos S.A., those that have graduated from the Habano Academy and make it to the final round of the Habano World Challenge –depending on their certification level– should be granted additional scores to their final tabs in the face of the competition.

This initiative will not only make the contest twice as much attractive, but it will also help to further underline the importance of the Master courses that are held in the Cuban capital.

Even before the showdown begins, the opening edition of the Habano World Challenge is already promising emotions galore.