Two Decades of Har­mony

Excelencias from the Caribbean & the Americas - - CONTENTS - BY / LEONEL NODAL PHO­TOS / EX­CE­LEN­CIAS ARCHIVES

Thanks to Ha­banos S.A.'S pref­er­ence, Ex­ce­len­cias has played a happy star­ring role from the very on­set, al­ways next to the ev­er­grow­ing de­vel­op­ment of this world-class event ded­i­cated to the ex­clu­sive uni­verse of pre­mium cigars.

The Ha­bano Fes­ti­vals have been the mo­ment of choice for the Ex­ce­len­cias Group to de­ploy all of its pub­li­ca­tions and pro­vide ex­ten­sive cov­er­age of the gath­er­ing, cou­pled with creative pro­mo­tional ac­tions aimed at putting on a good show ev­ery year.

The pub­li­ca­tion of ten spe­cial edi­tions of the Ex­ce­len­cias mag­a­zine –it stands out for its thor­ough de­sign and top-notch pho­tog­ra­phy- lays bare our ef­fort to honor the com­mit­ment to a one-and-only prod­uct world­wide, a gen­uine mas­ter­piece that comes out of the hands of na­ture-gifted men and women, out of this neck of the woods the Great Ad­mi­ral once called “the most beau­ti­ful land hu­man eyes ever be­held.”

Dur­ing the week­long event, the Fes­ti­val in the Cuban cap­i­tal gath­ers over a thou­sand per­son­al­i­ties from 80 coun­tries. Celebri­ties from the big screen, sports, cul­ture and gas­tron­omy, the realm of lux­ury tourism and col­lec­tors, as well as busi­ness­peo­ple and en­trepreneurs re­lated to the to­bacco in­dus­try, dis­trib­u­tors and re­tail­ers, read in the pages of the Ex­ce­len­cias mag­a­zine the most de­tailed in­for­ma­tion on the Fes­ti­val's pro­gram and the new Ha­bano launches.

What's more, the pages of the Fes­ti­val Daily –an in­for­ma­tive and pro­mo­tional sup­ple­ment is­sued by Ex­ce­len­cias- makes a day-by-day ac­count of the event through a hand-to-hand dis­tri­bu­tion among at­ten­dees, who even­tu­ally get a chance to ex­press their views and opin­ions on the event. In the same breath, it pro­vides a unique op­por­tu­nity for par­tic­i­pat­ing com­pa­nies at the tradeshow to present and pro­mote their of­fers, thus mak­ing one-on-one and im­me­di­ate con­tact with their would-be cus­tomers.

In the course of these twenty years, renowned Ex­ce­len­cias colum­nists and con­tribut­ing writ­ers have pro­duced in­dis­pens­able texts on the re­la­tion­ship among the uni­verse of wines and liquors, gourmet cui­sine and Ha­banos.

Con­tin­u­ing, ac­cu­rate, first­hand and fully-de­tailed news cov­er­age makes the Ex­ce­len­cias Group's pub­li­ca­tions –mainly the spe­cial is­sues de­voted


The list of new prod­ucts in­cluded Hoyo de Monterrey: Short Hoyo Pirámides, fac­tory size Fo­rum, ring gauge 46 x 135mm; and Ramón Al­lones, Al­lones Ex­tra, fac­tory size Fran­cis­cos, ring gauge 44 x 143mm.

Romeo y Juli­eta's first Reserva brought the 14th Ha­bano Fes­ti­val to a spec­tac­u­lar close in 2012. Two new prod­ucts were un­veiled and smoked dur­ing the event: Romeo y Juli­eta Churchills Reserva 2008, the brand's first re­serve, and Romeo y Juli­eta Pe­tit Churchills, with a sought-after Pe­tit Ro­busto size.

The 15th Ha­bano Fes­ti­val in 2013 was ded­i­cated to Partagás brand with its Lusi­ta­nias Gran Reserva Cosecha 2007, made with long filler, a re­sult of Master Blender Ar­naldo Bi­chot's metic­u­lous se­lec­tion, who hand­picked leaves from the 2007 Har­vest. Those leaves had gone through a five-year ag­ing process in Vuelta Abajo, San Juan y Martínez and San Luis to­bacco grow­ing dis­tricts, all of them in Pi­nar del Rio.

The 16th Fes­ti­val ush­ered in new prod­ucts. H. Up­mann's first Reserva was put on the map, made with leaves from Vuelta Abajo's 2010 Har­vest, aged for three years and used to roll H. Up­mann No. 2 Reserva Cosecha 2010 (ring gauge 52 x 156 mm long).

A year later, dur­ing the 17th edi­tion of the Ha­bano Fes­ti­val (2015), the pub­lic eyed prod­ucts from Mon­te­cristo and Romeo y Juli­eta, two of the most pres­ti­gious and renowned brands that basked in the lime­light dur­ing the event. It was also a per­fect mo­ment to launch Mon­te­cristo's 80 Aniver­sario spe­cial vi­tola.

A year later, the 18th edi­tion of the Ha­bano Fes­ti­val in 2016 paid trib­ute to Cohiba's 50th an­niver­sary with the ex­clu­sive tast­ing of its new prod­ucts: Hoyo de Monterrey's Reserva Cosecha 2012, with its fa­mous Epicure No. 2 vi­tola; H. Up­mann's Mag­num 54, which joined the reg­u­lar port­fo­lio within the suc­cess­ful Línea Mag­num, and a spe­cial com­mem­o­ra­tive edi­tion called Cuaba 20 Aniver­sario.

An­other new­comer was Cohiba Me­dio Siglo, a vi­tola that joined Línea 1492 and was born to cel­e­brate the 50th an­niver­sary of the Cohiba brand.

Along with this launch in the reg­u­lar port­fo­lio, Cohiba presents an­other two out­stand­ing edi­tions. A vin­tagestyle hu­mi­dor was also put out, with a lim­ited pro­duc­tion of 1,966 num­bered boxes that store the ex­clu­sive Cohiba Ma­jes­tu­osos 1966 vi­tola, char­ac­ter­ized by an un­prece­dented for­mat (ring gauge 58 x 150 mm).

Hu­mi­dor cab­i­net “Cohiba 50 Aniver­sario” was an­other ex­clu­sive el­e­ment in the Fes­ti­val. This piece is a true work of art that cov­ers with au­then­tic Cuban to­bacco leaves plated in 24-karat gold. This is a 50-unit hu­mi­dor se­ries which has been num­bered and cus­tom­ized with the owner's name.

Each Hu­mi­dor har­bors 50 Ha­banos of the like-name vi­tola, the first one in the his­tory of Ha­banos to fea­ture a ring gauge 60 (178 mm long).

In the Ha­bano Fes­ti­val's 19th edi­tion in 2017, H. Up­mann, Mon­te­cristo and Quai D'or­say brands took cen­ter stage with im­por­tant launches for their reg­u­lar port­fo­lio.

H. Up­mann's vitolas were ex­clu­sively tasted, such as its first Gran Reserva Cosecha 2011, as well as Mon­te­cristo, which in­tro­duced a full line of ex­clu­sive prod­ucts. Quai D'or­say brand also en­tered into a promis­ing stage by show­ing a new de­sign and two new vitolas.

To­day, Ha­banos S.A. presently dis­trib­utes a range of prod­ucts made up of over 300 ref­er­ences in 34 brands, such as Cohiba, Mon­te­cristo, Romeo y Juli­eta, Partagás, Hoyo de Monterrey, Quin­tero, H.up­mann, Punch, San Cristóbal de la Ha­bana, Trinidad and Cuaba, among oth­ers.

The H. Up­mann Mágnum 50 was one of the star launches at the 10th Ha­bano Fes­ti­val in 2008

Ar­ti­cle pub­lished in 1998 on the Trinidad brand, named after the city in cen­tral Cuba. Ex­ce­len­cias was the first pub­li­ca­tion that cov­ered its launch in the world mar­ket.

Both in Cuba and abroad, there are great col­lec­tors that cher­ish ar­ti­facts linked to the to­bacco in­dus­try. This piece is the art of col­lec­tion and the tremen­dous pas­sion it trig­gers.

First ar­ti­cle re­lated to the Ha­banos realm pub­lished by the Ex­ce­len­cias mag­a­zine. The mag­a­zine was the first to put out the launch of this brand in the world mar­ket.

The Vuelta Abajo to­bacco plan­ta­tions in Pi­nar del Rio and the life­style of the men and women who work there have in­spired count­less fea­ture re­ports in the course of these two decades. This piece shows the be­gin­ning of the to­bacco pro­duc­tive process and...

Pi­nar del Río is the birth­place of Ha­banos, the world’s best cigars. This ar­ti­cle takes read­ers on a grand tour around its lands, soils, moun­tains, the range that hems in the crop­lands and the to­bacco plan­ta­tions. Their se­crets are re­vealed in the...



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