Cy­tavi­sion, APOEL in € 9 mln TV rights deal

Financial Mirror (Cyprus) - - FRONT PAGE -

Cyprus foot­ball cham­pi­ons APOEL FC signed a 5year tele­vi­sion rights deal with state-owned ca­ble provider Cy­tavi­sion worth 8.9 mln eu­ros, seen by fans as far bet­ter than the club’s pre­vi­ous agree­ment with LTV.

The agree­ment for 2014-19, signed on Fri­day by club pres­i­dent Prodhro­mos Petrides and Cyta board vice chair­man An­dreas Marangos, will be lim­ited to lo­cal league games start­ing next month and will dou­ble the Ni­cosia foot­ball club’s rev­enues, ac­cord­ing to fan site Apoel.Net.

The site said that the deal re­places the present agree­ment with ca­ble op­er­a­tor LTV, adding that the com­pany had trou­ble pay­ing the pre­vi­ous amount due from the “bad deal”.

The co­op­er­a­tion agree­ment also does not in­clude other com­mer­cial clauses, such as jersey spon­sor­ship, un­like deals be­tween other clubs and TV providers, which makes it even more favourable, as the club is free to se­cure ad­di­tional rev­enue streams from new spon­sors.

Cy­tavi­sion said

that

the

deal

also

in­cludes APOEL’s Euro­pean cham­pi­onship qual­i­fier home games, to­gether with those of the other ma­jor league clubs Anortho­sis, Omo­nia, Apol­lon and AEL which it has al­ready se­cured.

The new sports sea­son pack­age will also in­clude 300 Pre­mier League games a year for 2014-2016, a fur­ther 130 games a year from the Ger­man Bun­desliga also for 2014-16, the Euro 2016 qual­i­fiers and the World Cup 2018 qual­i­fiers, apart from the Cyprus na­tional team’s games in 2014-15 that will be broad­cast in a free-view zone, as well as the NBA bas­ket­ball games for 2014-16.

Cyta vice chair­man Marangos said that the aim was to max­imise the telco’s value so that the de­na­tion­al­i­sa­tion can pro­ceed on bet­ter terms with po­ten­tial new buy­ers. The or­gan­i­sa­tion if one of a hand­ful of state-owned en­ter­prises and as­sets that the govern­ment wants to di­vest in order to raise some 1.8 bln eu­ros over the next four years and re­duce the bur­den on tax­pay­ers as part of the 10 bln euro bailout plan and eco­nomic ad­just­ment pro­gramme agreed with the Troika of in­ter­na­tional lenders.

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