Prime­tel: 4G will boost lo­cal mar­ket share

Financial Mirror (Cyprus) - - FRONT PAGE -

Prime­tel, the is­land’s third mo­bile net­work op­er­a­tor that se­cured its li­cense 14 months ago, plans to boost its small mar­ket share with the in­tro­duc­tion of its high-speed fourth gen­er­a­tion long-term evo­lu­tion (4G LTE) plat­form launched last month.

From a 2.71% mar­ket share of all mo­bile users last June, Prime­tel has ex­panded its busi­ness to 3.39% at the end of De­cem­ber 2014, be­hind state-owned Cyta’s 65.3% (June 2014: 66.1%) and South Africa-owned MTN’s 30.4% (June 2014: 30.1%), ac­cord­ing to data from tele­coms reg­u­la­tor OCECPR.

Only Prime­tel and MTN in­tro­duced 4G on Fe­bru­ary 11, ex­pect­ing to erode Cyta’s mar­ket share over the next few months, as the gov­ern­ment telco will not in­tro­duce its 4G un­til sum­mer.

“As the new­est en­trants, we have the ad­van­tage of in­vest­ing in the most mod­ern tech­nol­ogy and the fastest net­work,” Prime­tel’s CEO Her­mes Stephanou told a press brief­ing.

“We need to sat­isfy our share­hold­ers with our small mar­ket share, but we do this with a high qual­ity ser­vice. Dur­ing our ten years of op­er­a­tion as a tele­com and In­ter­net provider, we have learnt from our past and moved on,” he said, adding that the telco’s 3G and 4G ser­vice cov­er­age has reached 50% of Cyprus and will soon rise to 60%.

“We have 550 points (of trans­mis­sion and re­lays) for the 3G plat­form and a fur­ther 200 for the 4G ser­vice,” Stephanou said.

Look­ing ahead, he said that he had re­cently told a com­pany staff con­fer­ence that “broad­band is mo­bile” that is ex­pected to rise from cur­rent speeds of 70Mbps to 300Mbps. “Un­for­tu­nately, the tech­nolo­gies are not out there to sup­port such speeds. By 2020, the in­dus­try es­ti­mates that this speed will mul­ti­ply by eight­fold,” Stephanou said.

Prime­tel is up­grad­ing all its mo­bile sub­scribers to 4G, while for April it is of­fer­ing the 4GB broad­band pack­age for free. The nor­mal 1GB broad­band ser­vice starts from 10 eu­ros a month and rise to 34.90 for 20GB.

Mean­while, St­pe­hanou said that Prime­tel’s Hawk sub­ma­rine ca­ble sys­tem from Europe to Egypt and Is­rael, via a trun­k­line to Paphos, is a re­gional hub serv­ing up to 200 mln peo­ple in the eastern Mediter­ranean and the Mid­dle East, with the Yeroskipou land­ing dat­a­cen­tre re­ceiv­ing the ISO 27000:2013 from Cyprus cer­ti­fi­ca­tion agency CYS, the first com­pany in Cyprus to get one.

The Hawk ca­ble, launched in June 2011 by Re­liance Glob­al­com, has so far cost 200 mln eu­ros and there are plans to ex­pand this fur­ther into the Mid­dle East that will be able to serve 300 mln peo­ple. The ca­ble sys­tem has a ca­pac­ity of 2.7 Tbps and spans a dis­tance of about 3181 km.

Newspapers in English

Newspapers from Cyprus

© PressReader. All rights reserved.