CIIM launches dig­i­tal mar­ket­ing spe­cial­i­sa­tion for MSc Man­age­ment

Financial Mirror (Cyprus) - - FRONT PAGE -

CIIM is in­tro­duc­ing a new spe­cial­i­sa­tion area for the Mas­ter of Science in Man­age­ment Pro­gramme. In line with CIIM’s pol­icy to bring best for­eign pro­fes­sors, the new Dig­i­tal Mar­ket­ing Spe­cial­i­sa­tion of the MSc Man­age­ment has been de­signed in col­lab­o­ra­tion with lead­ing dig­i­tal mar­ket­ing pro­fes­sion­als from abroad.

Par­tic­i­pants will qual­ify for the Pro­fes­sional Di­ploma in Dig­i­tal Mar­ket­ing is­sued by the Dig­i­tal Mar­ket­ing In­sti­tute (DMI) of Ire­land www.dig­i­tal­mar­ketin­gin­sti­, the world’s lead­ing pro­fes­sional in­sti­tute in the field.

Work­ing closely with ex­pert prac­ti­tion­ers, the In­sti­tute pro­motes best cur­rent prac­tice, the­ory and ap­plied skills in dig­i­tal mar­ket­ing for in­di­vid­u­als and or­gan­i­sa­tions. The DMI’s Pro­fes­sional Di­ploma is the most widely taught, in­dus­try-ac­cred­ited qual­i­fi­ca­tion. We chose them as our part­ners to en­sure that our stu­dents are re­ceiv­ing the most up-to-date in­for­ma­tion avail­able dur­ing the train­ing course.

The new Dig­i­tal Mar­ket­ing Spe­cial­i­sa­tion is ideal for any­one in­volved in the plan­ning, im­ple­men­ta­tion and mea­sure­ment of dig­i­tal strate­gies, or any­one who would like to pur­sue a ca­reer in this area. CIIM’s MSc Man­age­ment is a rig­or­ous Mas­ter pro­gramme, which equips par­tic­i­pants with an in­ter­na­tional stan­dard of ex­per­tise in man­age­ment as­pects. The core cour­ses cover the four main man­age­ment func­tions: man­ag­ing peo­ple, man­ag­ing op­er­a­tions, man­ag­ing fi­nances, and man­ag­ing sales and mar­ket­ing. The pro­gramme is fully ac­cred­ited by SEKAP and recog­nised by KYSATS.

Com­bin­ing a broadly based busi­ness de­gree with the spe­cialised knowl­edge in such a grow­ing area as Dig­i­tal Mar­ket­ing is an ex­cel­lent ca­reer op­por­tu­nity for a re­cent uni­ver­sity grad­u­ate. To quote Ian Dod­son, Co-Founder and Direc­tor of DMI, “all of the cur­rent in­no­va­tion and think­ing in mar­ket­ing is hap­pen­ing through the var­i­ous dig­i­tal chan­nels. At a time of un­cer­tainty in the global econ­omy, now is the time to de­velop a skill set in a field that is truly re­ces­sion-proof.”

The new spe­cial­i­sa­tion pro­gramme fo­cuses on the plan­ning, im­ple­men­ta­tion and mea­sure­ment of the dig­i­tal mar­ket­ing strat­egy. It in­cludes an in­ten­sive Dig­i­tal Mar­ket­ing Boot Camp which is fol­lowed by a group pro­ject­based course, al­low­ing par­tic­i­pants to ap­ply, prac­tice and mas­ter what they have learned.

The dig­i­tal mar­ket­ing skill set will open up new ca­reer op­por­tu­ni­ties for the post­grad­u­ate man­age­ment stu­dents. There is an in­creas­ing de­mand in Cyprus and abroad for such pro­fes­sion­als. The use of dig­i­tal me­dia is be­com­ing a must for all busi­nesses as well as gov­ern­ment and non­govern­ment or­gan­i­sa­tions. Com­pa­nies are look­ing for pro­fes­sion­als with the mar­ket rel­e­vant skills and knowl­edge.

While the job mar­ket in Cyprus re­mains de­pressed and in many pro­fes­sions the young grad­u­ates are strug­gling to get a job sim­ply be­cause com­pa­nies pre­fer peo­ple with ex­pe­ri­ence, the sit­u­a­tion in the dig­i­tal mar­ket­ing job mar­ket is dif­fer­ent.

Com­pa­nies begin to re­alise that young peo­ple to­day are nat­u­rally good at us­ing so­cial me­dia and they also un­der­stand bet­ter the way young con­sumers make their choices. This par­tially com­pen­sates for the lack of work ex­pe­ri­ence, and there­fore, a young grad­u­ate – pro­vided that she or he pos­sesses a cred­i­ble de­gree and the right skill set – gets an ex­cel­lent chance to be hired for a po­si­tion in dig­i­tal mar­ket­ing.

The new Dig­i­tal Mar­ket­ing spe­cial­i­sa­tion for the CIIM MSc Man­age­ment stu­dents will start from Septem­ber 14. The de­gree takes one year full-time or two years part-time to com­plete.

CIIM, spon­sored by the CDB Bank, is cur­rently of­fer­ing one full schol­ar­ship for the MSc Man­age­ment Pro­gramme. The dead­line for ap­pli­ca­tions is June 20.

Newspapers in English

Newspapers from Cyprus

© PressReader. All rights reserved.