Financial Mirror (Cyprus)

London still resilient and prospers

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Many things are changing in the property market in London at the moment and the market for new build property is growing rapidly. Pastor Real Estate has conducted a research report that offers an in-depth analysis of the prime central London residentia­l property market. These insights reveal the developmen­t of the prime central London market.

Since 2009, housing stock across prime central London has risen by 8.6%, which equates to 5,200 new residentia­l addresses. This is compared to only 4% across Inner London as a whole. There are a total of 7,000 new homes in the pipeline and total housing stock has increased by 8.6%. These days, the modern developers in London are involved in shifting from small singleoccu­pancy units to familysize­d homes.

Also, there is at least one three-bedroom flat within 71% of the developmen­ts currently in the pipeline in London. There has been a shift in the developmen­t pipeline to larger units across the neighbourh­oods of Marylebone, Belgravia, Knightsbri­dge and Mayfair. In addition, there has also been an increase in the average size of apartments. The average size of studio apartments is 763 square feet, compared to 543 sq.ft. for those that are under constructi­on.

Optimism and confidence have been returning to the prime central London property market after a long period characteri­sed by a sense of hesitancy. Viewings, offers and sales have increased since May across all sectors of the market, and there have been a lot of enquiries from internatio­nal and domestic purchasers – especially from the Middle East.

In 2015, there are 13 schemes that are due to be completed, bringing 213 units to the market. The majority of these units are within two main London schemes, the Chilterns (Marylebone) and Phase 1 of the Chelsea Barracks (Belgravia).

There were fears of a housing bubble in London at the beginning of 2014, which were then dissipated by the introducti­on of the Mortgage Market Review and the fear of a potential rise in interest rates.

Through it all, prime central London’s residentia­l market has remained resilient and has continued to prosper. Luxurious developmen­ts have been in very high demand for both domestic and internatio­nal buyers. The important factors cited in prime central London purchases have been high-specificat­ion, quality and location, and sellers are marketing the “lifestyle” of the area. Developers are working to create urban retreats within London, in the style of ultra-prime and super-prime.

London is very attractive as a safe haven and it has been a desirable investment in the recent years following the credit crunch. The growth in property values clearly demonstrat­es the attraction of London residentia­l property. The majority of the properties that are in the developmen­t pipeline are new, as opposed to old buildings that have been refurbishe­d or new buildings with the old façade retained. Of course, this statistic is skewed by the large new build schemes that include Clarges Mayfair.

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