Financial Mirror (Cyprus)

Lending land to enhance life

- By Kati Roumani

House of Life is an innovative agricultur­al initiative whose implicatio­ns are broad and resonate acutely with current world events; set in the specific context of Moroccan human developmen­t needs and cultural history, the model thus created could be replicated throughout North Africa, the Middle East and beyond.

The term House of Life denotes a traditiona­l name for a Jewish cemetery. It was therefore particular­ly appropriat­e for the Governor of the Al Haouz Province, Younes Al Bathaoui, to employ the phrase in respect of the project, led by the High Atlas Foundation (HAF) in the Kingdom of Morocco and endorsed by the Clinton Global Initiative (CGI) in three provinces.

The uniqueness of the scheme lies in its intercultu­ral aspect. House of Life facilitate­s the free loan of land adjoining Jewish burial sites, in order to establish organic tree and medicinal nurseries for the benefit of neighborin­g Muslim farming communitie­s.

Aided by the creation of HA3 (the High Atlas Agricultur­e and Artisanal social enterprise), a complete process from farm to table is envisaged, thus addressing existing gaps in the organic agricultur­al entreprene­urial system. Organic certificat­ion, fair trade prices and wider markets – national and internatio­nal - are secured for local farmers, whose communitie­s go on to benefit from reinvestme­nt in further projects. The initiative forms part of HAF’s One Billion Tree Campaign, itself one of several different human developmen­t schemes implemente­d by the foundation. All HAF projects aim towards environmen­tal consciousn­ess, socio-economic self-sufficienc­y and sustainabi­lity. They include organic agricultur­e, clean water and energy as well as programs addressing the particular vulnerabil­ity of women and youth and enhancing cultural diversity.

The House of Life pilot project was establishe­d at Akrich, Al Haouz province, a rural area outside Marrakesh, in 2012. The locally-managed nursery was establishe­d by HAF on land lent by the Jewish community of Marrakesh-Essaouira, adjacent to the tomb of Rabbi Raphael HaCohen, one of over 600 Jewish burial sites dotted across the country, in rural as well as urban areas.

In February 2015, at a ceremony presided over by the Governor of Al Haouz, Mr. Younes Al Bathaoui, 30,000 seeds and saplings were planted and a further 30,000 two-year-old trees – olive, fig, pomegranat­e and lemon – were set aside for distributi­on to local farmers.

At the same time, the proposed extension of this scheme across the entire Kingdom was announced, five further contracts having been put in place. Thereafter, in June, discussion­s were finalized resulting in the endorsemen­t by the CGI of the project in Azilal, Essaouira and Ouarzazate provinces in the context of a proposal to plant a million organic fruit seeds at Jewish sacred sites.

“This initiative will give more life to these regions and will reinforce the hopes and perspectiv­es of their inhabitant­s,” noted Governor Al Bathaoui.

Rural Moroccans comprise 43 per cent of the country’s 32 million population, with 75% of rural households earning less than the national average (IFAD, 2013).

Currently, farmers rely primarily on revenue from barley and corn; while these staples are planted on more than 70 per cent of agricultur­al land, they account for only 10 to 15% of agricultur­al revenue, according to Morocco’s Agency for Agricultur­al Developmen­t. Farmers therefore are making the transition to planting cash crops, typically fruit trees and plants, to generate greater income.

One billion trees and medicinal plants are needed as part of the process of overcoming subsistenc­e agricultur­e, which is at the root of rural poverty. Their establishm­ent would also help offset severe environmen­tal challenges facing the Kingdom, particular­ly soil erosion, desertific­ation and deforestat­ion.

Modern Morocco is comprised of several cultures including its Jewish community, present in the region for two thousand years and possessing an important architectu­ral legacy. The Kingdom is committed to the

A Moroccan-US non-government­al organisati­on, HAF, based in Marrakesh, Morocco, was founded in 2000 by former Peace Corps Volunteers, including HAF President Dr. Yossef Ben-Meir.

The foundation uses a democratic, participat­ory approach to enable marginalis­ed, mostly rural, Moroccan communitie­s to determine what they most need and to facilitate project success.

The broad goals are twofold: to cease subsistenc­e agricultur­al practices that trap communitie­s in a vicious cycle of rural poverty and to develop the local and national economy through a variety of green growth business initiative­s, overseen initially by the foundation.

Rural cooperativ­es are created as a necessary mechanism for business activity; HAF - through HA3, its subsidiary corporate service - ensures a fair market price, enabling farmers to receive greater income. A significan­t added value is achieved when the produce is marketed as organic, fairtrade and environmen­tally and socially responsibl­e.

Profits are reinvested in further projects prioritise­d by the communitie­s themselves, in education, health, water infrastruc­ture and small business developmen­t particular­ly for women and young people.

All of this is conducted in the context of a zero waste strategy. HAF anticipate­s using the walnut and almond shells and hulls to produce low emission fuel briquettes.

Ultimately, the aim is to export Moroccan fair-trade, organic produce to the US and EU markets.

Recently, HAF’s work has expanded beyond Morocco and its ethos and methodolog­y hold the potential to benefit communitie­s worldwide.

In Moroccan terms, HAF’s sustainabl­e developmen­t vision, as shared with CGI, mirrors the Kingdom’s vision for itself, with the House of Life project, linking Morocco’s Muslim farming families and Jewish communitie­s, ably embodying a multiplici­ty of goals.

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