First ‘Jamie’s Ital­ian’ to open in Ni­cosia in 2016

Financial Mirror (Cyprus) - - FRONT PAGE -

Jamie Oliver and the is­land’s premier food fran­chise com­pany, PHC Group, will be open­ing the first Jamie’s Ital­ian restau­rant in Ni­cosia in spring.

The sig­na­ture restau­rant, de­vel­oped by the celebrity chef and en­tre­pre­neur who has had his share of con­tro­ver­sies, is ex­pected to open adjacent to the Caffe Nero in En­gomi, in­spired by a pas­sion for the Ital­ian way of life and the menu is all about cre­at­ing rus­tic dishes us­ing tried and tested recipes and fresh in­gre­di­ents. Friend and men­tor Gennaro Con­taldo has added au­then­tic­ity to the essence of Jamie’s Ital­ian – tra­di­tion com­bined with cur­rent, in­no­va­tive ideas and a Jamie ‘twist’. The restau­rants of­fer a ca­sual din­ing ex­pe­ri­ence that’s de­signed to be af­ford­able and ac­ces­si­ble.

Al­ready pop­u­lar with 35 restau­rant in the UK and in Sydney, Moscow, Sin­ga­pore, Sao Paulo and Dubai, plans for the con­tin­ued in­ter­na­tional ex­pan­sion of Jamie’s Ital­ian are in full swing.

“I’m su­per-ex­cited to be bring­ing Jamie’s Ital­ian to Cyprus and I just know that Ni­cosia is go­ing to be a bril­liant ad­di­tion to the Jamie’s Ital­ian fam­ily. We’ll be sourc­ing lots of beau­ti­ful, top-qual­ity lo­cal pro­duce, and cook­ing up some in­cred­i­bly tasty food, and all at a rea­son­able price,” said Oliver.

“We’re cur­rently on the look­out for amaz­ing lo­cal peo­ple with a real pas­sion for food to come and join our team as chefs and front of house staff. I can’t wait for it to open!”

Jamie’s Ital­ian Cyprus will be op­er­ated by Avan­tage B&R Ital­ian Restau­rants Ltd, part of the Lysan­dros Ioan­nou / PHC Fran­chised Restau­rants Group.

Jamie Oliver, now 40, is best known as a restau­ra­teur and me­dia per­son­al­ity with his food-fo­cused tele­vi­sion shows (“The Naked Chef”), cook­books and more re­cently his global cam­paign for bet­ter food ed­u­ca­tion. The “Jamie’s Kitchen” project evolved from a vo­ca­tional en­ter­prise to pro­vide train­ing in the food and leisure in­dus­try for un­der­priv­i­leged young peo­ple, to an em­pire, Jamie Oliver Hold­ings Ltd., that is now worth GBP 240 mln.

Jamie re­mains true to his roots, hav­ing started as a pas­try chef at An­to­nio Car­luc­cio’s Neal Street restau­rant, where he de­vel­oped a re­la­tion­ship with his men­tor Gennaro Con­taldo.

Some schools in Cyprus have also fol­lowed Jamie’s cam­paign to pro­mote eat­ing healthy foods and cut­ting out junk food in schools, that gained pop­u­lar­ity in most of Bri­tain and helped launch a pub­lic aware­ness cam­paign to im­prove school din­ners.

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