Mar­ket share

Financial Mirror (Cyprus) - - FRONT PAGE -

time that it had full cov­er­age in ur­ban ar­eas.

Since then, the rhetoric seems to have died down as MTN is more keen to build up its pres­ence in the tech­nol­ogy sec­tor in gen­eral, cre­at­ing the MTN Busi­ness unit to look af­ter the tele­com needs of higher-worth cor­po­rate clients. As part of this, MTN bought out ICT provider IBS ear­lier this year.

How­ever, MTN’s mo­bile sec­tor mar­ket share is at its high­est, with 343,398 sub­scribers in June for a mar­ket share of 31.32%, up from 333,754 sub­scribers and 30.09% mar­ket share in June 2014

Primetel, the only al­ter­na­tive ri­val to both Cyta and MTN which ap­peared in the sec­ond half of 2011, has been un­able to grow its num­bers to healthy lev­els.

Sub­scribers reached 41,444 in June this year for a 3.78% mar­ket share, up from 30,058 sub­scribers and 2.71% in June 2014.

Cablenet, the broad­band provider, is not ex­pected to be ex­pand­ing to con­ven­tional cop­per tele­phony or mo­bile tele­phony any time soon, leav­ing only MTN and Primetel as Cyta’s main com­peti­tors. How­ever, both com­pa­nies have been making mis­takes and are slow to clinch dis­grun­tled cus­tomers from Cyta.

In the pre-paid sec­tor, Le­monTel has lost sub­scribers, drop­ping from 8,207 in June 2014 to 6,578 in June this year and a mar­ket share of 0.60%, while Cal­lSat has picked up cus­tomers, in­creas­ing from 4,215 to 4,824 for a share of 0.44%.

Where Cyta is los­ing in re­tail mar­ket share, it may be gain­ing from its in­vest­ment in Greece, Cy­taHel­las, as well as the in­fra­struc­ture owner/op­er­a­tor Cy­taGlobal through its re­cent in­vest­ments in in­ter­na­tional sub­sea ca­bles.

Cy­taHel­las re­cently ap­pointed a new CEO, mov­ing 26-year vet­eran Ni­cos Char­alam­bous from Cyprus in an ef­fort to boost the busi­ness there and re­built its rep­u­ta­tion, due to fail­ing af­ter-sales ser­vice and sup­port.

Cy­taHel­las, that will prob­a­bly be spun off separately if the telco’s pri­vati­sa­tion goes ahead, owns a fi­bre op­tic sub­sea ca­ble of 5,500 km, has 300,000 sub­scribers, 26 shops and 600 as­so­ciates, with a foot­print that reaches 70% of pop­u­la­tion cov­er­age in Greece, re­sult­ing in a mar­ket share of 17% among al­ter­na­tive providers and 10% of th broad­band mar­ket.

It em­ploys 750 staff and had a turnover of EUR 90.49 mln in 2014 with net prof­its of EUR 2.07 mln, up from a near­breakeven point in 2013.

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