CTO aims for 2.9 mln tourists this year

Financial Mirror (Cyprus) - - FRONT PAGE -

The Cyprus Tourism Or­gan­i­sa­tion (CTO) aims to boost tourist ar­rival num­bers to 2.9 mln this year, Chair­man Age­los Loizou told the House Fi­nance Com­mit­tee which was dis­cussing the Or­ga­ni­za­tion’s bud­get.

Af­ter the meet­ing, Loizou said that the CTO is aim­ing for an in­crease of 6% to 7% in both ar­rivals and rev­enue. He said that 2015 be­gan with un­favourable prospects, how­ever it ended with an in­crease of 9% in tourist ar­rivals, while the in­crease in rev­enue is ex­pected to reach 4.1%.

Loizou told the MPs that the CTO had an ini­tial meet­ing with the Span­ish firm THR con­sul­tants to pre­pare a new study on the strate­gic CTO de­sign, which ac­cord­ing to the sched­ule will be ready in eight months. CTO has also pre­pared its own busi­ness plan for the pe­riod 2016 to mid-2017. The CTO Chair­man pointed out that the re­sources for the pro­mo­tion of the tourism prod­uct should be pro­por­tion­ate to the con­tri­bu­tion of tourism to the GDP.

A rep­re­sen­ta­tive of the Tourism and En­ergy Min­istry said that the es­tab­lish­ment of a Deputy Min­istry for Tourism, in con­junc­tion with a re­struc­tured Cyprus Tourism Or­gan­i­sa­tion, is the pre­dom­i­nant sce­nario for the new form of the tourist prod­uct man­age­ment.

He noted that the CTO could re­tain two thirds of the pow­ers and re­spon­si­bil­i­ties and give one third to the Deputy Min­istry.

Loizou said that the Deputy Min­istry will deal with the political is­sues and the CTO will deal with the pro­mo­tion of tourism.

In re­la­tion to the new tar­geted pol­icy to pro­mote the tourism prod­uct, Loizou said that CTO changed its strat­egy and chose a more generic ad­ver­tis­ing, aim­ing at tour oper­a­tors and air­lines.

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