Ka­te­rina Sweets hires new dis­trib­u­tor

Financial Mirror (Cyprus) - - FRONT PAGE -

Ka­te­rina Home Made Sweets Ltd., maker of tra­di­tional sweets and jams, as well as the new ste­via vari­ants, has signed a dis­tri­bu­tion agree­ment with KEAN, fol­low­ing a thor­ough re­search and eval­u­a­tion of cur­rent mar­ket trends and the busi­ness en­vi­ron­ment in Cyprus.

The an­nounce­ment said that the Ka­te­rina brand has the po­ten­tial to grow at home and abroad through a larger dis­tri­bu­tion net­work with the KEAN Group, that in­cludes the fa­mous lo­cal soft drinks and juices, as well as new sub­sidiaries such as KEAN Food Link Ltd. and KFL Lo­gisitics Ltd. The dis­tri­bu­tion range now in­cludes a port­fo­lio of 76 prod­ucts. Charis Kourtel­las, head of the Com­mer­cial De­part­ment of KEAN, said: “As a Group we are very ex­cited for this new col­lab­o­ra­tion as we ap­pre­ci­ate the high qual­ity and au­then­tic­ity of the Ka­te­rina prod­ucts and be­lieve in the po­ten­tial of the brand. We are con­fi­dent that the com­mer­cial ca­pa­bil­i­ties of KEAN Group will en­able the brand to fur­ther de­velop, and help bring an in­dulging part of the Cyprus tra­di­tion to the homes of mod­ern Cypriot con­sumers.”

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