Hel­lenic Bank launches PayBand for fast and easy pay­ments

Financial Mirror (Cyprus) - - FRONT PAGE -

Hel­lenic Bank has launched the PayBand, an in­no­va­tive prod­uct which en­ables its owner to com­plete con­tact­less pay­ments quickly and eas­ily, with­out the use of a wal­let. PayBand is the re­sult of a col­lab­o­ra­tion be­tween Hel­lenic Bank, Visa and Ge­malto. It is a wear­able, con­tact­less card which can be con­nected to any Hel­lenic Bank Visa debit or credit card. PayBand is widely ac­cepted in Cyprus and abroad at all con­tact­less ter­mi­nals (POS).

Ge­orge Kara­geor­gis, Hel­lenic Bank Group Gen­eral Man­ager, Re­tail Di­vi­sion, noted the rea­sons which led the bank to pro­ceed in tak­ing this im­por­tant step: “In this new dig­i­tal era, con­sumers’ needs, de­sires and pref­er­ences – es­pe­cially those of young con­sumers – are con­stantly evolv­ing as they are af­fected by the rapid evo­lu­tion of tech­nol­ogy. That is why we, in re­sponse to mar­ket needs, have set as our pri­mary tar­get the cre­ation of new in­no­va­tive and com­pet­i­tive prod­ucts which fol­low in­ter­na­tional tech­no­log­i­cal de­vel­op­ments, in­ter­na­tional mar­ket trends and the stan­dards set by in­ter­na­tional or­gan­i­sa­tions.”

“PayBand will be the cat­a­lyst for fur­ther in­no­va­tion in the field of Hel­lenic Bank pay­ments, re­plac­ing the use of cash in the Cypriot mar­ket,” stated An­dri­ana Pappa, Visa Europe Cyprus Coun­try Man­ager.

Ni­cholas Nikola, Ge­malto Sales Man­ager for Cen­tral and South­east Europe, con­grat­u­lated Hel­lenic Bank, which is the sixth bank in Europe and the first in Cyprus to adopt this in­no­va­tive pay­ment method.

Dur­ing the event, in a spe­cially-de­signed space of the Ayios An­to­nios Mu­nic­i­pal Mar­ket where the pre­sen­ta­tion took place, guests were each given a PayBand. They wore them and were sub­se­quently able to use them for on-site ‘pur­chases’, thus ex­pe­ri­enc­ing a unique and pleas­ant new method of pay­ment which fun­da­men­tally changes the way that daily shop­ping was done un­til now.

PayBand is al­ready avail­able for ex­ist­ing and new cus­tomers, at all Hel­lenic Bank branches. More in­for­ma­tion is avail­able at branches, through the Ser­vice Line (8000 9999) or on the Hel­lenic Bank web­site.

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