CIIM-Me­do­chemie stu­dent project: Learn­ing by do­ing

Financial Mirror (Cyprus) - - FRONT PAGE -

Re­cent trends in ed­u­ca­tion, and busi­ness ed­u­ca­tion in par­tic­u­lar, em­pha­sise the im­por­tance of “learn­ing by do­ing”. As Ben­jamin Franklin fa­mously wrote: “Tell me and I for­get, teach me and I may re­mem­ber, in­volve me and I learn.”

Lead­ing busi­ness schools abroad in­creas­ingly in­clude re­al­life com­pany projects into their aca­demic cur­ricu­lum to en­rich the ex­pe­ri­ence of their Mas­ter-level stu­dents and thus pre­pare them for a suc­cess­ful ca­reer in the chal­leng­ing and dy­namic busi­ness en­vi­ron­ment of to­day. Part­ner­ships be­tween cor­po­ra­tions and busi­ness schools are of mul­ti­pur­pose na­ture and are highly ben­e­fi­cial to both sides.

CIIM Busi­ness School has been com­mit­ted to the ex­cel­lence in post­grad­u­ate busi­ness ed­u­ca­tion for more than 25 years. As a non-for-profit man­age­ment school, CIIM has built many suc­cess­ful cor­po­rate partnership re­la­tion­ships – which are now used to the mutual ben­e­fit of the part­ners. One re­cent ex­am­ple of such a col­lab­o­ra­tion is a joint Live Case Project be­tween CIIM Mas­ter of Sci­ence in Man­age­ment pro­gramme and Me­do­chemie, the lead­ing phar­ma­ceu­ti­cal com­pany in Cyprus.

Me­do­chemie is truly a role model for other com­pa­nies and would-be en­trepreneurs. Start­ing with just eight em­ploy­ees and three ma­chines in 1976, Me­do­chemie de­vel­oped it­self into a mighty man­u­fac­turer of qual­ity phar­ma­ceu­ti­cals for the global mar­ket that has re­ceived nu­mer­ous awards from the Cyprus govern­ment and from the Euro­pean Union for out­stand­ing per­for­mance.

Me­do­chemie has 13 man­u­fac­tur­ing plants and fa­cil­i­ties, mostly in Cyprus, one in the Nether­lands, and sev­eral new ones in Viet­nam. Nearly 200 mil­lion peo­ple have ac­cess to medicines and phar­ma­ceu­ti­cal treat­ment at af­ford­able prices thanks to Me­do­chemie. Its share in the Cyprus ex­ports has reached 23%. This com­pany and its en­ter­pris­ing founder and Chair­man, Dr An­dreas Pit­tas, have dis­proved the of­ten heard ex­cuse that Cyprus is too small and too iso­lated and costly to man­u­fac­ture and ex­port prod­ucts to the world mar­ket.

CIIM MSc Man­age­ment is a prac­ti­cally ori­ented post­grad­u­ate busi­ness de­gree de­signed to de­velop uni­ver­sity grad­u­ates into pro­fes­sional man­agers. In the hy­per­com­pet­i­tive job mar­ket of to­day a post­grad­u­ate de­gree in man­age­ment has be­come a re­quired qual­i­fi­ca­tion for em­ploy­ment in jobs that uni­ver­sity grad­u­ates would find ap­peal­ing and re­ward­ing. Fields that were in high de­mand a few years ago are now sat­u­rated and many grad­u­ates are un­able to se­cure the job they have tar­geted with their first de­gree. They are seek­ing to dis­cover new op­por­tu­ni­ties in the pri­vate and pub­lic sec­tor to se­cure gain­ful em­ploy­ment with good ca­reer prospects. CIIM MSc Man­age­ment fol­lows the “learn­ing by do­ing” phi­los­o­phy by or­gan­is­ing ca­reer devel­op­ment sem­i­nars, com­pany vis­its, real-life com­pany projects and op­tional in­tern­ships.

In spring this year, CIIM MSc Man­age­ment stu­dents par­tic­i­pated in a Live Case Project run by the Mar­ket­ing de­part­ment of Me­do­chemie. It was a chal­leng­ing prac­ti­cal ex­pe­ri­ence to test the knowl­edge and skills gained dur­ing the MSc stud­ies at CIIM. A to­tal of 14 mas­ter stu­dents worked in four teams over the pe­riod of three months on a prac­ti­cal mar­ket­ing project in­tro­duced to the stu­dents by the com­pany’s man­age­ment. The team’s tasks in­cluded sub­stan­tial mar­ket re­search and strat­egy devel­op­ment for a cer­tain prod­uct. The fi­nal pre­sen­ta­tions took place at one of the Me­do­chemie’s fa­cil­i­ties in Li­mas­sol. The Case Project has turned out as highly ben­e­fi­cial for both sides. The com­pany is­sued rec­om­men­da­tion let­ters to ex­press ap­pre­ci­a­tion of the ac­tive par­tic­i­pa­tion by all four teams, and each par­tic­i­pant in­di­vid­u­ally. We are proud to an­nounce the names of the stu­dents of the win­ning team: Artemios Mal­las, Ilias Feizidis, Ahmed Taghdi and Spy­ros So­fo­cleous.

CIIM would like to ex­press sin­cere ap­pre­ci­a­tion of the Me­do­chemie’s ac­tive col­lab­o­ra­tion to sup­port the busi­ness ed­u­ca­tion process, which took many dif­fer­ent forms, in­clud­ing the re­cent Case Project with the Mar­ket­ing de­part­ment, as well as the com­pany vis­its which have been or­gan­ised for the CIIM MSc Man­age­ment stu­dents by the com­pany’s HR de­part­ment on a reg­u­lar ba­sis in the last five years.

CIIM cur­rently runs the an­nual Full Schol­ar­ship campaign in partnership with MTN, a lead­ing mo­bile telecom­mu­ni­ca­tions com­pany in Cyprus and a long-time CIIM’s cor­po­rate part­ner. Ap­pli­ca­tions dead­line is July 15. More in­for­ma­tion at www.ciim.ac.cy .

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