CSR and ‘car­ing’ em­ploy­ers favoured by 43% of work­ers

Financial Mirror (Cyprus) - - FRONT PAGE -

Re­search from flex­i­ble workspace provider Re­gus re­veals that char­ity and cor­po­rate so­cial re­spon­si­bil­ity (CSR) are a key is­sue for busi­ness peo­ple glob­ally. Work­ers re­port that faced be­tween two sim­i­lar job of­fers, they would be swayed by the com­pany that can prove they are mak­ing a char­i­ta­ble con­tri­bu­tion and giv­ing back in some way.

Of the al­most 40,000 Re­gus sur­vey re­spon­dents, al­most half (47%) re­ported it is im­por­tant to them that their em­ployer is in­volved in char­ity work. In fact, CSR is also an area of con­sid­er­a­tion when choos­ing a place to work. Some 43% said that when pre­sented with two equal jobs, they would give pref­er­ence to the more char­i­ta­ble com­pany. Busi­nesses with a proven in­volve­ment in so­ci­ety are there­fore bet­ter able to at­tract and re­tain top staff.

The sur­vey also found that a third of re­spon­dents would like to be di­rectly in­volved in their com­pany’s char­ity schemes and 34% would like to be bet­ter in­formed, while 41% ap­pre­ci­ate CSR ini­tia­tives, but 29% re­port they think them is in­ad­e­quate.

Fur­ther­more, a quar­ter would like to be


about bet­ter in­formed about other team’s char­i­ta­ble ac­tiv­i­ties and CSR, while two fifths of re­spon­dents think firms in their sec­tor should be more in­volved in CSR (40%) and char­i­ta­ble giv­ing (37%)

“To­day’s employees are clearly driven by much more than an ego­tis­ti­cal com­pul­sion to get ahead and clearly state that they would pre­fer work­ing for a com­pany with a good so­cial track record,” said Ka­te­rina Manou, Gen­eral Man­ager for Re­gus in the Balkans and Cyprus.

“In­volve­ment in char­i­ta­ble ac­tiv­i­ties projects an im­age of a pos­i­tive and re­spon­si­ble or­gan­i­sa­tion, but also helps work­ers feel proud of where they work. Busi­nesses should grasp this will­ing­ness to con­trib­ute to so­ci­ety and en­sure that their work­ers know about char­ity and CSR projects, and are of­fered the op­por­tu­nity to get in­volved di­rectly,” Manou added.

“Work­ers who are aware of their com­pany’s phil­an­thropic ac­tiv­i­ties are more likely to feel ful­filled and mo­ti­vated by their work. In ad­di­tion, char­i­ta­ble ini­tia­tives cre­ate op­por­tu­ni­ties for man­age­ment and employees to team up and work to­gether.”

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