Euro-campaign in trouble

Cyprus’ euro-awareness campaign has run into trouble due to the inability of the Finance Ministry to overturn a wave of skepticism ahead of euro adoption on January 1, 2008 with Finance Minister Michalis Sarris refusing to accept responsibility if the bloated campaign does not start producing results soon, according to the April 11, 2007.

Apart from a number of seminars for specialised groups, the campaign lacks the zeal to press home the many advantages that euro adoption will bring to the country and is nowhere close to overturning the growing negative mood among the public against the euro. A poll last week showed that 51% of Cypriots oppose euro adoption with a crushing majority believe that euro-zone entry will negatively affect unemployment, inflation, competitiveness and lead to rampant price overcharging.

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