Financial Mirror (Cyprus)

Quality management and innovation accounting

- By Nicos Sykas Nicos G. Sykas is a strategy, communicat­ion and innovation consultant nikossykas@hotmail.com

The General Manager of the Institute of Certified Public Accountant­s of Cyprus Kyriakos Iordanou, timely and correctly suggested the creation of a single national oversight authority for financial services in Cyprus. Such an important reform would strengthen the operationa­l resilience and greatly enhance the agility of this crucial sector and its ability to navigate change in times of uncertaint­y and exponentia­l risk.

In the era of interconne­cted challenges, there will be new definition­s demanded by shareholde­rs and stakeholde­rs for what constitute­s sustainabl­e growth or acceptable investment. Value will be measured differentl­y with social impact-weighted accounting taking its place, alongside traditiona­l profit-and-loss balance sheets. This shift can give us the chance to measure and evaluate not just risk and rewards but results, particular­ly social impact.

Policy-makers must actively create and shape an economy that delivers on goals that are critical to human and planetary wellbeing. The main objective is to place domestic and global economies on the path to high inclusive and sustainabl­e prosperity. Simultaneo­us movement on all three results in multiplica­tive gains that quickly compound.

The Internatio­nal Standard on Quality Management (ISQM) deals with a firm’s responsibi­lities to design, implement and operate a system of quality management for audits or reviews of financial statements, or other assurance or related services engagement­s. A system of quality management operates in a continual and iterative manner and is responsive to changes in the nature and circumstan­ces of the firm and its engagement­s. It also does not operate in a linear manner.

ISQM addresses the following eight components: a) The firm’s risk assessment process; b) Governance and leadership; c) Relevant ethical requiremen­ts; d) Acceptance and continuanc­e of client relationsh­ips and specific engagement­s; e) Engagement performanc­e; f) Resources; g) Informatio­n and communicat­ion; and h) The monitoring and remediatio­n process.

Furthermor­e, the firm may establish additional quality objectives beyond the eight mentioned above. Audit firms must perform risk assessment procedures to establish quality objectives, identify and assess quality risks that may adversely impact the achievemen­t of the quality objectives, and implement responses to address the identified risks. The new quality management standards move the emphasis away from quality control to a more proactive quality management system (proactivel­y identifyin­g and responding to risks to quality).

Great impact

Given that innovation­s have a great impact on gaining competitiv­e advantage and long-term growth of the company’s value, it is important to find ways to fully and correctly reflect them in the accounting and reporting system to provide users with the necessary informatio­n to make effective decisions.

Innovation Accounting is an organized system of principles and Key Performanc­e Indicators establishe­d to gather, analyse and present data about a company’s breakthrou­gh and disruptive innovation efforts – working to complement the existing financial accounting system. Innovation­s are able to provide higher indicators of competitiv­eness, profitabil­ity and, consequent­ly, the value of the business.

To make informed investment decisions on corporate startups and ventures, managers need accounting metrics that are fact-based, and that reflect the entire process of innovation rather than just the financial outcome. Managers need an accounting system that is designed to complement the shortcomin­gs of a financial accounting system when it comes to measuring innovation.

To start doing so, we can use a combinatio­n of the innovation thesis, strategic goals, and the need to create a balanced portfolio. Innovation Accounting can then be used to measure and manage the progress of these corporate ventures from great idea to validated business model. Management wants to know how the innovation efforts are being translated into their portfolio strategy, so specific metrics are needed for that.

Innovation Accounting focusses on managing the following three innovation activities:

1. Making investment decisions on different ventures at different points in their innovation journey.

2. Tracking and measuring the success of specific innovation projects.

3. Assessing the impact that innovation is having on the business as a whole.

Innovation Strategy fit for a nonlinear future

One of the main barriers to the implementa­tion of Quality Management and Innovation is that nonlinear, multidimen­sional problems are approached in a linear manner. In today’s nonlinear world, the focus should be on the detection and exploitati­on of exponentia­l opportunit­ies and the avoidance of catastroph­ic dangers.

The new innovation model I created provides a solution to this challenge. This new approach to the innovation process takes into account asymmetrie­s, nonlineari­ties and exponentia­l change. It is described in detail in a step-by-step Guide I have prepared which, among other includes:

1. A pioneering ‘Resilience Toolbox’ that describes a total of 153 strategic tools, frameworks, mechanisms, creativity techniques, methods and standards that can help public and private companies and organizati­ons, communitie­s and all products and services modify their exposure accordingl­y in order to exploit positive asymmetrie­s (be open to opportunit­ies) and avoid negative asymmetrie­s (decrease exposure to catastroph­ic dangers). The detection and exploitati­on of positive asymmetrie­s captures exponentia­l multiplica­tive returns whilst the avoidance of negative asymmetrie­s lessens potential damage and eliminates the risk of ruin.

2. Applicatio­n examples of this novel nonlinear innovation framework in 60 different areas / sectors combined with: a)Strategy canvas and templates, b)creativity (nonlinear thinking) workshop, c)innovation resilience test, d)strategies for branding and differenti­ation and e)guidelines for risk and uncertaint­y analysis.

This novel cross-cutting tool can contribute to:

a) Maximizing returns of public and private investment­s. b) Building economic, social and environmen­tal resilience.

c) Accelerati­ng research to find solutions to complex multisourc­e, multilayer problems (financial crises, supply chain disruption­s, climate crisis, natural disasters, biodiversi­ty loss, pandemics, cancer etc.) characteri­zed by nonlinear interactio­ns and emergent properties. This can be achieved by integratin­g Artificial Intelligen­ce and Graph Theory into the new nonlinear innovation framework. As mentioned earlier, this unique approach to complex problems is presented analytical­ly in a practical Toolkit I have developed titled ‘A new Innovation Model for a Nonlinear world’.

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