Kur­tis Paul hand-held ac­ces­sories for mod­ern gen­tle­men

The Daily News Egypt - - Lifestyle -

For years and years, men have con­tem­plated the com­po­nents of a woman’s bag. One glossy pub­li­ca­tion af­ter the other, asked the same ques­tion; what is of­ten found in a woman’s clos­est com­pan­ion and why would one per­son need so many op­tions of the same ac­ces­sory?

With fash­ion changing and evolv­ing, hand­bags have crossed gen­der board­ers to reach a whole new de­mo­graphic. Sea­son af­ter sea­son, bags have be­come a daily ac­ces­sory that many men ac­cept as fash­ion­able as­so­ci­ates.

From duf­fel bags to busi­ness suit­cases, to­day’s num­ber one ac­ces­sory in the men’s sec­tion comes in all sizes and shapes. It is cur­rently com­mon knowl­edge that no run­way is com­plete with­out a bag and no out­fit is ready to face the world with­out a hand-held ac­ces­sory.

Kur­tis Paul is a Bri­tish name for hand­bags that ap­peal to men from around the globe. The con­tem­po­rary brand caters for whom they de­fine as ‘The Mod­ern Gentle­man’.

Ac­cord­ing to the founders, he is some­one,who is de­ter­mined and on his way to great dis­cov­er­ies; al­ways mo­ti­vated by con­tin­u­ous self-de­vel­op­ment; in­tel­lec­tu­ally and phys­i­cally.

Mean­while, his love for travel is ev­i­dent in the way he en­joys ex­pe­ri­enc­ing dif­fer­ent cul­tures. Fi­nally, also ap­pre­ci­ates a healthy body and life­style.

Af­ter cap­ti­vat­ing many mod­ern gen­tle­men in their home coun­try the broth­ers be­hind the brand cur­rently have their eyes fixed on the Mid­dle East. Through e-com­merce, the brand has al­ready ac­quired their po­si­tion in many re­gional clos­ets.

Daily News Egypt talked with Lloyd Thomas, one half of the win­ning duo, to learn more about their aes­thetic, de­mo­graph­ics and reach­ing out to the Mid­dle East.

If the two of you, found­ing broth­ers, where bags; what styles would you be and what de­tails would you bare?

Let’s start with Kur­tis, if Kur­tis was a bag he would be the Don­ald Draw­string beach bag. It is sim­ple, with not much go­ing on; yet, has a pur­pose for which it ful­fils per­fectly. I on the other hand would be the Cromwell Leather Duf­fel bag. Ob­vi­ously, I am the so­phis­ti­cated one,more of an all-rounder and I like to spend a lot of time in the gym.

What does the brand’s name stand for?

The brand was born in the back street of Manch­ester, for those who have not vis­ited this great city it is a Bri­tish workhorse,full of in­dus­trial build­ings and a great sense of cul­ture.

Nat­u­rally,our home town has shaped much of who we are and many of our de­signs are in­spired by the ar­chi­tec­ture in which we are sur­rounded. In par­tic­u­lar the in­dus­trial vibe has in­stilled in us a pride of crafts­man­ship and we strive for the per­fect prod­uct.

Kur­tis Paul ex­ists to an­swer the lug­gage re­quire­ments of a very spe­cific elite of male and nat­u­rally we en­sure we achieve this bet­ter than any­one else.

How does your re­la­tion­ship as broth­ers re­flect on the brand?

The re­la­tion­ship of any team has a sig­nif­i­cant im­pact on the com­pany, its ethics and how good it is at do­ing busi­ness.In the ex­am­ple of Kur­tis and my­self this is par­tic­u­larly strong in the way we ap­proach a prob­lem.

Be­ing broth­ers we nat­u­rally have a good un­der­stand­ing of how the other one works; it is this as­set that I be­lieve has pushed us to where we are to­day.

How would you eval­u­ate the Mid­dleEastern mar­ket?What is your best-sell­ing de­sign in the Mid­dle East?

The Mid­dle-Eastern mar­ket is cer­tainly on the rise, there have been dips in the Mid-East fash­ion scene; but, in re­cent years it feels like a new lease of life has been in­jected.

We now get a lot of in­ter­est from th­ese re­gions,in par­tic­u­lar since launch­ing the Arnold Can­vas Duf­fel bag we have seen this be­come the best seller in the re­gion. I be­lieve it is the sim­plic­ity of de­sign that res­onates with the wardrobe of places like Saudi Ara­bia, United Emi­rates and Qatar.

Bags are of­ten as­so­ci­ated to women, why do you choose to tar­get men only?

I would agree with this gen­er­al­iza­tion; how­ever, there has def­i­nitely been a cul­tural shift over the past 3-5 years. The bound­aries be­tween gen­ders is blur­ring and men are look­ing for new ways to per­son­al­ize, ac­ces­sorize, and stand out.

The prod­uct range we de­sign is by no means ‘girly’, the bags we cre­ate are specif­i­cally de­signed in a way that they pro­vide per­fect func­tion with ma­te­ri­als that are fash­ion­able and durable.

The choice to tar­get men was made be­cause this is the mar­ket we could most in­flu­ence, we could see that male lug­gage needed to be re-in­vig­o­rated. What are your near-fu­ture plans? The fu­ture is an ex­cit­ing place for Kur­tis Paul, in the near term it is our in­tent to spread the mes­sage. En­gag­ing with our loyal fol­low­ers as much as pos­si­ble and con­tinue to pour our heart and soul into the prod­ucts we make.

It is our in­tent to widen our reach with Amer­ica, we feel the hip­ster vibes of L.A and such would re­ally res­onate with the brand.

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