Adi­das re­veals new Egypt home kit for 2018 FIFA World Cup in Rus­sia

The Daily News Egypt - - Front Page -

Adi­das re­vealed the home kit that will be worn by the Egyp­tian na­tional foot­ball team in the 2018 FIFA World Cup in Rus­sia.The jersey takes in­spi­ra­tion from a pre­vi­ous shirt de­sign, but brought into the 21st cen­tury with pro­gres­sive tool­ing and in­no­va­tion.

The new home kit is a mod­ern in­ter­pre­ta­tion of one of the coun­try’s most fa­mous jer­seys, the iconic home shirt from the 1990 FIFA World Cup in Italy.

Juer­gen Rank, se­nior de­sign di­rec­tor at Adi­das, said, “Adi­das has cre­ated so many prod­ucts, in­no­va­tions, and looks through the decades, which be­came true icons in the foot­ball world.We want to cel­e­brate those icons in the world of to­day.”

The Ger­man com­pany set the price of the Egyp­tian shirt at €90 (about EGP 1,800 pounds) be­fore re­leas­ing it of­fi­cially in mar­kets.

Egypt has qual­i­fied for the World Cup af­ter beat­ing Congo 2-1 in the fifth round of the 2018 World Cup qual­i­fiers.

The Egyp­tian team will face its Ghana­ian coun­ter­part on 12 Novem­ber in the sixth round of qual­i­fiers, but the game’s re­sult will not change the fact that Egypt will play in the next World Cup.

In 2014,the Egyp­tian Foot­ball As­so­ci­a­tion signed a 4-year con­tract with Adi­das worth EGP 50m to pro­vide the team’s kits.

The con­tract obliges the Egyp­tian as­so­ci­a­tion to put Adi­das ads in the team’s friendly matches, as well as the as­so­ci­a­tion’s gen­eral assem­bly meet­ings in Cairo. The com­pany has al­lowed the play­ers to choose their shoes with­out pref­er­ences.

The as­so­ci­a­tion sent a let­ter in mid-Oc­to­ber to Adi­das, the spon­sor of the na­tional team, to trans­fer €700,000 as a re­ward to the na­tional team for qual­i­fy­ing for the 2018 World Cup, in ac­cor­dance with the con­tract be­tween the two par­ties.

Egypt home kit for 2018 FIFA World Cup

Newspapers in English

Newspapers from Egypt

© PressReader. All rights reserved.