“Euro­pean Ap­ples” project tar­gets Egyp­tian mar­kets with 250 con­tain­ers per year

The Daily News Egypt - - Business -

“Euro­pean Ap­ples” project di­rec­tor, Daria Turk, said that the project aims to in­ten­sify its pres­ence in the Egyp­tian and Al­ge­rian mar­kets over the next two years, not­ing that the cam­paign is be­ing im­ple­mented by the As­so­ci­a­tion of Pol­ish Fruit Grow­ers.

She added that the project seeks to main­tain its ex­ports to Egypt dur­ing the cur­rent year at 250 con­tain­ers of 5,000 tonnes, af­ter fall­ing back in 2015.

She ex­plained, on the side­lines of the HACE Ho­tel ex­hi­bi­tion, that the Egyp­tian mar­ket has a spe­cial at­trac­tive­ness in terms of its abil­ity to ab­sorb large quan­ti­ties of ap­ple im­ports com­pared to other mar­kets.

She added that Egypt ac­quires 240,000 tonnes per year of Pol­ish ap­ples, which ac­counts for 15% of the to­tal pro­duc­tion of 1.6 mil­lion tonnes from 450,000 fed­dans.

Turk said that the cur­rent sea­son’s pro­duc­tion of ap­ples in Poland has seen a de­cline, driven by en­vi­ron­men­tal changes and weather con­di­tions af­fect­ing trees.

She pointed out that sup­ply prices this sea­son are higher than pre­vi­ous sea­sons as a re­sult of the de­crease in the to­tal vol­ume of pro­duc­tion.

She added that the project con­tracts with Egyp­tian im­porters only, and there is no re­li­able sta­tis­tics on the dis­tri­bu­tion of con­sump­tion rates of Pol­ish ap­ples among in­di­vid­u­als and fac­to­ries in Egypt.

Egypt is the sec­ond largest im­porter of ap­ples from the Euro­pean Union, ac­count­ing for 13.3% of ex­ports, only pre­ceded by Be­larus that takes 16.4% of ex­ports, with China in third rank­ing.

Poland leads the list of the largest EU pro­duc­ers of ap­ples by 25% (1.6 mil­lion tonnes of 6.4 mil­lion tonnes in to­tal) fol­lowed by Italy with 19.2% and France with 15.5%.

NUCA will in­crease their in­vest­ment in the ad­min­is­tra­tive cap­i­tal dur­ing the cur­rent fis­cal year from EGP 7-8bn EGP 10bn

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