Christine Mas­sarany speaks to women with busy sched­ules

The Daily News Egypt - - Front Page - By Nay­era Yasser

With the sounds of a game un­fold­ing in the next room and the hum­ming noise of a tele­vi­sion left hang­ing be­tween one car­toon series and an­other, she cra­dles a new sketch while her ideas be­gin to trans­late on pa­per.

As the waist shoots higher and the tail waltz to­wards the op­po­site di­rec­tion, her pen­cil moves from side to side be­fore her sil­ver-screen wor­thy sil­hou­ette starts to ma­te­ri­alise.

Be­tween moth­er­hood du­ties and the cre­ative urges of a new de­signer, Christine Mas­sarany is an up-and-com­ing lo­cal fash­ion de­signer that fath­oms the sig­nif­i­cance of busy sched­ules. Be­tween tak­ing care of two young chil­dren un­der the age of ten and keep­ing up with the fast-paced fash­ion in­dus­try, Mas­sarany is a true ex­am­ple of mod­ern women and the many chores they jug­gle on a daily ba­sis.

There­fore, for her first col­lec­tion, the de­signer de­cided to fo­cus on semi­cou­ture; a haven for women who aim to daz­zle in haute cou­ture, yet still pre­fer to choose their gowns from the rack.

The ro­man­tic col­lec­tion could be de­fined by its time­less earthly colour pal­let and the use of light fab­rics. With flo­ral em­bel­lish­ments and curve-hug­ging ruf­fles, the col­lec­tion aims to bring lux­ury to to­day’s strong, in­de­pen­dent women.

Daily News Egypt sat down with Mas­sarany to talk about her aes­thetic, semi­cou­ture and the many hats she shuf­fles through ev­ery day.

How would you de­fine your aes­thetic as a de­signer?

What de­fines my col­lec­tion are the fem­i­nine cuts as well as the high­waist sil­hou­ettes, which to­gether, high­light the fem­i­nine curves on a woman’s body. On the other hand, the bro­cade fab­ric, which I per­ceive as an el­e­gant and rich fab­ric, is a key el­e­ment in this col­lec­tion.

Can you de­fine your tar­get au­di­ence in one word?

Dif­fer­ent and dar­ing.

What kind of mar­ket gap do you aim to fill?

We do not have a semi­cou­ture Egyp­tian brand, which means that you can­not eas­ily find a nice and dif­fer­ent evening dress that you can buy off the rack. Semi­cou­ture is ba­si­cally the meet­ing point be­tween the ready-towear and the haute cou­ture.

What en­cour­aged you to start a ca­reer in fash­ion at this point of your life?

I had the pas­sion since I was 18, but at that age I did not re­alise that it can be a ca­reer, there­fore I stud­ied fi­nance and worked af­ter grad­u­a­tion in PR and ad­ver­tis­ing for five years.

Af­ter I got mar­ried, it was not long be­fore I left the ad­ver­tis­ing in­dus­try be­hind and started look­ing for cour­ses abroad for fash­ion de­sign.

Nonethe­less, when I got preg­nant, ev­ery­thing was post­poned. How­ever, this was one of the things that I made sure only got post­poned and not can­celled.

It was be­fore my sec­ond daugh­ter turned two that I de­cided it was fi­nally time for me to start tak­ing my first steps to­wards my hobby.

De­spite my com­mit­ment, it was not so easy. How­ever, at that point I re­alised that there is no “right time”; we are the ones who cre­ate the right time and if we keep wait­ing, it might never come to us.

I very much be­lieve in the say­ing: “when there is a will there is al­ways a way.”

Given the cur­rent eco­nomic changes, why did you choose to spe­cialise in cou­ture rather than RTW?

In fact, I am plan­ning on hav­ing a RTW line, as well as swimwear along with many other ideas. I just wanted to start with an evening col­lec­tion as it has more de­tails and ideas. Mean­while, my per­sonal aes­thetic is de­tai­lo­ri­ented.

How does be­ing a mother re­flect on your work?

Be­ing a mother cer­tainly has a pos­i­tive im­pact on my work. It has taught me to be su­per picky and have great at­ten­tion to de­tail. Rais­ing two kids has def­i­nitely boosted my self-con­fi­dence; moth­er­hood is not an easy task.

As a mat­ter of fact, I ac­tu­ally learn a lot with them, from them, and while I am try­ing to guide them. On an­other note, it is def­i­nitely more stress­ful; I’m ba­si­cally al­ways tired.

Es­tab­lish­ing a ca­reer in fash­ion and rais­ing a young child are two full­time jobs, how do you man­age to jug­gle both?

I try to work at night af­ter they sleep or dur­ing the early morn­ings, when they are at school; it is doable. How­ever, it needs good time-man­age­ment.

What are your near-fu­ture plans?

My near plan is to hit the mar­ket in Dubai and then hope­fully also Europe.

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