Costs of mobile applications
Smartphone users cannot dispense their phones, especially with the increase of smart applications that help us organise a lot of our daily activities, such as communication, social networking, home finance, and even home monitoring applications.
But what is the cost of such applications? Not all apps are free, and in this report, we show you the costs of acquiring smartphone applications.
According to a report by eMarketer from August 2017, the average cost of installing apps is $4.1, which declined from $4.2 in June.
Cost per registration scored $8.22 in August, down from $9.75 in June. Meanwhile, cost per reservation posted $29,falling from $29.67 in June, while the cost per purchase increased to $53.1 from $46.1 in June.
Moreover, according to the report, cost per in app purchase registered $75 in August, down from $89.7 in June. The highest cost, yet, was the cost per subscription, which was estimated at $148 in August, increasing from $142.3 in June.
As for the rates of engagement, the report showed that the install-to-registration rate was roughly 49.7%, which increased from 42.8% in June.
Furthermore, the install-to-reservation rate scored 14.08%.This ratio increased slightly from 14.06% in June.
The install-to-purchase rate reached 7.7% in August, falling from 9.05% in June 2017.The install-to-inapp-purchase rate mounted to 5.45% in August, up from 4.65% in June.
Finally, the report stated that the install-to-subscription rate boasted 2.8% in August, compared to 2.9% in June.