Costs of mo­bile ap­pli­ca­tions

The Daily News Egypt - - Business -

Smart­phone users can­not dis­pense their phones, es­pe­cially with the in­crease of smart ap­pli­ca­tions that help us or­gan­ise a lot of our daily ac­tiv­i­ties, such as com­mu­ni­ca­tion, so­cial net­work­ing, home fi­nance, and even home mon­i­tor­ing ap­pli­ca­tions.

But what is the cost of such ap­pli­ca­tions? Not all apps are free, and in this re­port, we show you the costs of ac­quir­ing smart­phone ap­pli­ca­tions.

Ac­cord­ing to a re­port by eMar­keter from Au­gust 2017, the av­er­age cost of in­stalling apps is $4.1, which de­clined from $4.2 in June.

Cost per reg­is­tra­tion scored $8.22 in Au­gust, down from $9.75 in June. Mean­while, cost per reser­va­tion posted $29,fall­ing from $29.67 in June, while the cost per pur­chase in­creased to $53.1 from $46.1 in June.

More­over, ac­cord­ing to the re­port, cost per in app pur­chase reg­is­tered $75 in Au­gust, down from $89.7 in June. The high­est cost, yet, was the cost per sub­scrip­tion, which was es­ti­mated at $148 in Au­gust, in­creas­ing from $142.3 in June.

As for the rates of en­gage­ment, the re­port showed that the in­stall-to-reg­is­tra­tion rate was roughly 49.7%, which in­creased from 42.8% in June.

Fur­ther­more, the in­stall-to-reser­va­tion rate scored 14.08%.This ra­tio in­creased slightly from 14.06% in June.

The in­stall-to-pur­chase rate reached 7.7% in Au­gust, fall­ing from 9.05% in June 2017.The in­stall-to-in­app-pur­chase rate mounted to 5.45% in Au­gust, up from 4.65% in June.

Fi­nally, the re­port stated that the in­stall-to-sub­scrip­tion rate boasted 2.8% in Au­gust, com­pared to 2.9% in June.

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