Egypt has po­ten­tial to at­tract 60m tourists in next 10 years: OBG


The Daily News Egypt - - Business - By Shaimaa Al-Aees

Egypt has the po­ten­tial to be the world leader in tourism at­trac­tion, ac­cord­ing to Oum­nia Boualam coun­try di­rec­tor for Egypt at Ox­ford Busi­ness Group (OBG).

Boualam told Daily News Egypt that the tourism in­dus­try’s tar­get should be at least 60 mil­lion tourists in the com­ing 10 years.

She noted that the coun­try can achieve that through tourism pro­mo­tion abroad, adding that this is what OBG does.

“We pro­mote Egypt’s econ­omy and in­vest­ments to open more op­por­tu­ni­ties for peo­ple to visit Egypt,” she elab­o­rated. “We seek to have joint ef­forts with the Egypt Tourism Au­thor­ity to pro­mote the brand of Egypt.”

She re­vealed that OBG will have fu­ture co­op­er­a­tion and part­ner­ships with the Min­istry of Tourism to pro­mote the coun­try’s va­ca­tion in­dus­try, as OBG has worked with many tourism au­thor­i­ties around the world.

The OBG re­port re­gard­ing Egypt in 2018 said that de­spite the 44.3% de­cline in sec­tor rev­enues in 2016, the in­dus­try showed ini­tial signs of re­cov­ery in the fi­nal quar­ter of 2016, with rev­enues in­creas­ing 9% year-over-year (y-o-y) to $826m.

The re­port men­tioned that in terms of full-year es­ti­mates for 2017, the World Travel and Tourism Coun­cil pre­dicted that the sec­tor’s di­rect con­tri­bu­tion to GDP would rise by 2.5%. To­tal em­ploy­ment in the coun­try for the same year was pre­dicted to fall by 7% from 2016 lev­els.

The re­port noted that in the first seven months of 2017, tourism rev­enues in­creased by 170% y-o-y to $3.5bn, which ex­ceeded the full-year fig­ure of $3.4bn in 2016.

In 2017, about 8.3 mil­lion tourists vis­ited Egypt. Mean­while, in 2016, 2 mil­lion Arab tourists vis­ited Egypt, rep­re­sent­ing al­most 40% of for­eign visi­tors to the coun­try. Mean­while, in the first five months of 2017, the num­ber of Chinese visi­tors to Egypt in­creased by 94% y-o-y, ac­cord­ing to the re­port.

In 2017, about 8.3 mil­lion tourists vis­ited Egypt

Oum­nia Boualam coun­try di­rec­tor for Egypt at Ox­ford Busi­ness Group (OBG).

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