24 mil­lion Face­book users in Egypt: head of pub­lic poli­cies in MENA

100 bil­lion mes­sages through our ap­pli­ca­tions daily, says Ali

The Daily News Egypt - - Technology - By Mo­hamed Fawzy

Nashwa Ali, the head of Pub­lic Poli­cies of the Mid­dle East and North Africa (MENA) re­gion at Face­book, said that there are about 24 mil­lion peo­ple us­ing the web­site daily in Egypt, while the num­ber of users who ac­cess it through mo­bile phones is nearly 37 mil­lion peo­ple on a monthly ba­sis.

Ali told Daily News Egypt that her com­pany has re­cently hosted the ‘Boost Your Busi­ness’ event for the very first time in Egypt this year, within the frame­work of its vi­sion for the growth of start-ups.

Over 250 own­ers of medium and small en­ter­prises par­tic­i­pated to ben­e­fit from the ex­pe­ri­ences of com­pa­nies which used Face­book to de­velop their work, com­mu­ni­cate with oth­ers, meet web­site ex­perts and take part in the train­ing.

Glob­ally, Face­book is help­ing lo­cal com­pa­nies cre­ate over 60% new jobs. “We ex­erted great ef­forts to help lo­cal com­pa­nies grow, hence, cre­ate more jobs and en­hance com­mu­ni­ties,” she in­di­cated.

Ali ex­plained that the work team is con­stantly work­ing to find free so­lu­tions, such as ‘pages’, ‘Face­book jobs’ which is the tool used to look for jobs, and train­ing pro­grammes such as ‘com­mu­nity boots’ and e-learn­ing tools, in­clud­ing ‘blue­print’.

Re­gard­ing Face­book’s vi­sion of the lo­cal mar­ket in terms of in­vest­ment op­por­tu­ni­ties and hav­ing more present in the fu­ture,Ali said that Egypt is a coun­try rich with tal­ents.“These ma­jor suc­cesses achieved by en­trepreneurs and own­ers of start-ups have in­spired us, which en­cour­aged us to host the ‘Boost Your Busi­ness’ event in Egypt this year, as this coun­try has so much tal­ent and po­ten­tial,” she said.

Tech­nol­ogy has of­fered so much sup­port to the econ­omy, and man­aged to help many dis­cover lo­cal com­pa­nies and com­mu­ni­cate with them.To­day, mil­lions of lo­cal com­pa­nies use Face­book and In­sta­gram to start their busi­nesses to start their work and com­mu­ni­cate with clients in or­der to grow and in­crease trade and em­ploy­ment, re­marked Ali.

There are also plans to in­vest in more peo­ple, tech­nolo­gies and pro­grammes to help lo­cal com­pa­nies grow and sup­port them in terms of gain­ing dig­i­tal skills and find­ing new jobs.

“We are well-aware that this ad­vance­ment serves our com­mu­ni­ties, our economies, and each and ev­ery one of us,” she stressed.

Ear­lier this year,Face­book launched the ‘mar­ket­place’ ser­vice in Egypt,Al­ge­ria, and Morocco to help peo­ple who use Face­book to ex­plore, pur­chase, and sell items.

Con­cern­ing the to­tal num­ber of ac­tive users at the present time, Ali ex­plained that there are over 2.6 bil­lion Face­book, What­sApp, In­sta­gram and Mes­sen­ger users.

“In the past quar­ter, the num­ber reached about 2.5 bil­lion, but cur­rently, on av­er­age, there are more than 2 bil­lion peo­ple at least us­ing one of our ser­vices on a daily ba­sis,” she elab­o­rated.

Users cur­rently send nearly 100 bil­lion mes­sages daily, and the com­pany’s ‘mes­sen­ger’ ser­vice is ranked the sec­ond most pop­u­lar, in terms of the num­ber of daily cor­re­spon­dences through it.

Nashwa Ali, the head of Pub­lic Poli­cies of the MENA at Face­book

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