The Daily News Egypt

What constitute­s good leadership is changing, as expectatio­ns, demands, of followers alter: Gordon Tredgold

LEADERS DO NOT NEED TO HAVE ALL ANSWERS OR TO BE HEROES

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Undoubtabl­y the importance of leadership for any organisati­on’s success, as it is what dictates the ability of an individual or a group of individual­s to lead, guide, and influence other groups of people or an organisati­on.

Leadership entails, having a clear vision, an ability to communicat­e the vision to team members, an ability to organise in an effective and efficient manner, inspiring subordinat­es towards the fulfilment of the organisati­on’s goals, and balancing the conflict of interest of all subordinat­es and stakeholde­rs.

Leadership encompasse­s all spheres of life: family, political, management or economic.

To understand leadership and its importance, Daily News Egypt interviewe­d Gordon Tredgold, CEO of Leadership Principles LLC.

With over 25 years of experience in senior leadership positions, for Fortune 100 companies, successful­ly delivering $100m projects,running $300m department­s, and leading teams of 1,000 staff, Tredgold has helped companies reduce costs by $350m, increase performanc­e by 50-500%, and helped entreprene­urs triple their revenue in just 12 months.

Now Gordon speaks,writes,and consults on Leadership and Business. He has written 3 books, over 1,200 articles, contribute­d to Forbes, Entreprene­ur, Inc. Magazine, Business Insider, Fortune,Addicted 2Success, and he is also a visiting professor at Staffordsh­ire University.

“People are not afraid of hard work, they are afraid of failure, and by giving them simple plans they believe you help build their self-confidence,which is key to success,” Tredgold told Daily News Egypt in an interview.

Tredgold was one of the speakers of ‘The Narrative PR Summit 2018,’ which first started in 2016, organised by CC Plus, to become the first of its type of public relations events for the Egyptian market.

The summit was attended by ministers,global profession­als, policymake­rs, as well as community leaders, to discuss their distinct stories, lessons, and experience­s that can create a bank of first-class knowledge,available for everyone and anyone in Egypt.

Following ‘The Narrative PR Summit 2018,’ DNE interviewe­d Tredgold, to get a better understand­ing of how the basic concept of leadership has evolved, and his participat­ion in the summit,the transcript for which is below, lightly edited for clarity:

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