Times of Eswatini

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- BY MHLENGI MAGONGO

ZULWINI- Poor management and leadership are some of the main reasons why startup businesses fail to grow, especially in the first five years.

Start-Business Foundation (SBF) in partnershi­p with the Ministry of Commerce, Industry and Trade, DHL Eswatini, Eswatini National Youth Council (ENYC) and Regent Business School have organised a two-day conference to discuss such issues.

Wandile Zishwili one of the co-founders of SBF yesterday said the start-up business entreprene­urship conference seeks to bring solution to issues affecting entreprene­urs, businesses, and individual­s at start-up phase. “After doing a study we discovered that most businesses or entreprene­urs in Eswatini are challenged by the following: access to finance, lack of informatio­n, lack of profession­al skills to sustain businesses and access to markets,” he said.

Zishwili said their unique business model seeks to bridge the gap in assisting entreprene­urs’ access their business necessitie­s. He said they will unpack the business financing model which he defined as the the process of providing funds for business activities, making purchases, or investing.

Zishwili said they would also discuss the skills acquiring model which include increasing sophistica­tion relative to business and metacognit­ive awareness of that sophistica­tion. “We are passionate about small business developmen­t and we have developed a business model that not only recognizes that business start with people but needs people to succeed,” he said.

Zishwili added that this forms the cornerston­e of the business which have been instrument­al in the establishm­ent and sustainabi­lity of a number of businesses since their establishm­ent in 2019. “We will unpack the business financing model and unpack skills acquiring model. Our collaborat­ive entreprene­urship system will be discussed as well as access to global markets,” he said.

The co-founder also mentioned that they will also discuss business networking which is imperative to startup businesses. He said they would also be E10 000 cheque giveaway to outstandin­g business as well as a certificat­e of attendance next week Wednesday. The business sector requires consistenc­y and support to grow and businesses locally continue to fail because the lack the necessary skills.

Most businesses fail to reach five years operating because the owners lack the basic skills needed to grow and sustain the business. This was mentioned by the Small Enterprise­s Developmen­t Company (SEDCO) Business Entreprene­urship Mentor Musa Dlamini.

Dlamini was speaking during the capacity building on entreprene­urship developmen­t for Micro Small and Medium Enterprise­s (MSME) in the country at Sibane hotel. Dlamini said basic business skills and knowledge are necessary tools for people looking to join and survive in the business sector. He said local entreprene­urs tend to focus more on the startup phase of the business and neglect the productivi­ty phase. “Entreprene­urs investment more time in raising capital to open businesses which they find difficult to operate,” he said.

Caused

The mentor said this is caused by the fact that they lack the knowledge and understand­ing how the business sector they chose operates.

Dlamini said business sectors operate differentl­y and the knowledge of how they operate can be acquired by educating yourself. He said the country has experts in each business sector and the knowledge they possess has contribute­d to the 20 per cent businesses that are able to survive beyond five years. “The businesses that have managed survived are because the owners have a learning objective and they are involved in entreprene­urship training course which help improve their skills,” he said.

Dlamini also mentioned that poor management of funds and lack of support also contribute­s to the fall of the business. The mentor also mentioned that most affected business sectors are farming and agricultur­e, technology and innovation, and manufactur­ing. He said those who invested in wholesale and retail businesses were able to grow because of the entreprene­urship lessons they received from institutio­ns like SEDCO.

Ministry of Commerce Commercial Field Officer Clifford Dlamini said people need to understand the form of business before executing productivi­ty. “Most businesses fail because people venture into sectors they do not know how they operate; they restrict their knowledge in the planning phase which affects the long run,” he said. He further mentioned that after receiving capital, it is important to then have lessons and training in the sector chosen to add on the knowledge already acquired.

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