Entertainment industry lacking blueprint
“Keep smiling, because life is a beautiful thing and there’s so much to smile about.” — Marilyn Monroe
MBABANE – “Think outside the box as if there was never a box,” according to SWAMA President Lutfo Dlamini.
7his response came after 'lamini was asked about his e[pectations on the new implementations by the new development plan. ,n his sensitive answers, showing passion for this industry, 'lamini mentioned that this plan had nothing to do with the potential and opportunities that this space has. ³7here is no plan, the king dom has gems but they are overlooked.
,n my opinion it has to be amended because it doesn’t have any stakeholder’s input,´ said 'lamini. 'lamini further mentioned how country’s like the 8nited .ingdom have invested billions of pounds into the arts space because they see and believe in the potential in this sector. +e also emphasised on the need for an entertainment Indaba.
An Indaba is a gathering where dis cussions are conducted over certain is sues. ,t is a forum that usually includes the stakeholders, the members of the affected parties and members of the relevant ministries.
:ith the world of entertainment developing, the people on the ground still have Tuestions on how far all the relevant structures they were promised are. 7he gov ernment through the 0inistry of (conomic 3lanning and 'evelop ment stipulated that they are developing a new five year 1ational 'e velopment 3lan 1'3. ,
:ho is the media tor during these con versations" Are there any conver sations" 'oes government even know" :here to start with including this sector ":ho is the middle man between the people on the ground and the office above"
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