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EZULWINI – Over 200 women attended the financial inclusion empowerment seminar at DICC church this past weekend.
The women rose to the occasion to get financial assistance during these financial hardships, following the COVID-19 pandemic.
Destiny International Christian Centre (DICC) hosted a business seminar dubbed; ‘Women of Valour Ladies Luncheon’.
The event was attended by EswatiniBank’s Happy Masuku who represented Ndlunkulu Nozizwe Mulela, LaMakhubu.
Masuku encouraged women to consider venturing into property, adding that while they made money through the sales of various items, they needed to pay rentals and salaries.
Persevered
Such, Masuku said was draining, but with property they could never go wrong. She said most businesses faced challenges but persevered. She advised the women to save and work towards achieving their dreams. She said most people had a challenge when it came to savings as they considered huge amounts, yet one could save from very little amounts.
“You cannot wait to get E50 000 before you save, but start with the little that you afford and be consistent,” said Masuku. Furthermore, she mentioned that it was important to develop the culture of saving when managing a business in order to bail out the businesses during dark days.
She said a business was similar to marriage and required a lot of work, day and night. Masuku warned the women never to hire their relatives or church members as they had a tendency of making radical decisions. Also, she said it was important to advertise the business in a number of platforms including social media. Masuku also mentioned that the manner, in which the women packaged their business, should be attractive.
According to Masuku, it was also important to have records in the business for sales in order to allow the business to survive.
Lomkhosi Magagula told the women that there was a psychological relationship with money and not physical. “We live in a world that is materialistic and the context in which we live, buy money-oriented items, including Gucci.”
Magagula stated that she had noted that although women could be hard workers, they seemed not to think out of the box.
She mentioned that at some point when she lived in Zambia, she realised that women in the streets sold one product which included tomatoes, onions, green pepper and bananas.
Different
These she said these were the same vegetables, adding that this was the time where the generation needed to add value to the products.
Magagula said some of the women could have bought the same product to make something different out of it including archer and sell it on the same street.
Meanwhile, Pastor Bonile Chaliyumba reminded the women that they had come to encourage each other on survival means. Chaliyumba said they were empowering the women to ensure that they did not make money using other illegal means.