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Sir,

People almost or always give up when things don’t go their way. This can be partly attributed to lacking fighting spirit. There’s a popular saying in business terms .... Be first or be better. This is taken from the fact that when someone starts a business, they more than likely have to study their competitor or go into a new market by bringing something that was never there before. They say don’t just spot the gap in the market but build or make a market for that gap. What usually happens though is that once potential

Disconnected

With the rise of social media, people have become self-absorbed and disconnected from their communities. Society only thrives when individuals have empathy for others - something that is entrepreneurs feel like their idea had been stolen, they give up by playing the blame game. The truth is if you are not willing to fight competition then you would not have made it in the first place.

Truth of the matter is that our economy is crumbling and if we don’t bring change things will only get worse and life at home will be unbearable. Part of an entrepreneur’s lifestyle is to look at the future so they can steer their company in the right direction. Giving up is not part of the game... You have to get stuck in and keep fighting. As things stand, the price of goods and

Lungiswa Malaza basic commodities has gone up. That means basic supplies will also go up and if you do not see this you crash and burn.

Of course, some people will lose their jobs but one thing you can count on is that in every crisis, there is an opportunity, at least according to Chinese philosophy. And I can strongly vouch for that. Where markets tumble, and the economy suffers, opportunity comes knocking. Look at emerging markets and you will notice that most innovation is born in the midst of trouble.

Andzile