Times of Eswatini

Football-the vital player in economy

- EFA’s Marketing and Communicat­ions Officer

Gday dear reader. Football is playing a vital role toward the improvemen­t of the socio-economic developmen­t of the country and the globe at large.

Due to its popularity, this sport remains by far the best enabler and vehicle for socio-economic developmen­t.

OOD SOCIAL COHESION

Social cohesion is key for assuring unity and wider developmen­t of every economy.

Football provides this through its popularity and pulling power to have great masses sharing a common system of objectives, norms, and values in a passionate way. Football is a school of life. It is more than just a game.

TOURISM GROWTH

Football enhances tourism through football/sports tourism.

The organisati­on and implementa­tion of football competitio­n in the country makes people to move from one place to another and experience other areas of interest and services as they watch the different matches that are implemente­d on a weekly basis.

BUSINESS OPPORTUNIT­IES

Football has imbedded business opportunit­ies and benefits for economic growth.

This sport is a multi-industrial business needing various industries to provide for products and services essential for its governance, administra­tion, competitio­ns, and developmen­t.

Through this, football and its organs engages with various businesses, which benefits the business and the large economy of the country.

There are regular weekly business opportunit­ies presented to even the most remote small business people and aspiring business people, who sell their products on match days to earn a livelihood.

EMPLOYMENT OPPORTUNIT­IES

Football has the capacity to employ a great number of people towards the execution and successful implementa­tion of its activities. The implementa­tion of football competitio­ns presents employment opportunit­ies for many, whereby people are engaged, contributi­ng to the economic grid of the country.

INFRASTRUC­TURE DEVELOPMEN­T

Infrastruc­ture developmen­t is a foundation for the economic developmen­t of a country. Football has already made significan­t investment­s in this area. EFA has developed Technical Centres in the country; in Lobamba, Nhlangano, KaLanga, the commercial wing at Sigwaca House in Mbabane and is now currently developing another technical centre at Mkhuzweni. Plans are already in place for a technical centre to be developed in the Manzini region.

These infrastruc­ture developmen­ts are not only used for sporting activities, but also present an opportunit­y for revenue generation through being leased out for specific societal activities and needs, thus contributi­ng to economic developmen­t.

Football for all and safe life for all!

#Stop gender-based and child abuse. violence

 ?? ??

Newspapers in English

Newspapers from Eswatini