EwatiniBank comes on board

MBABANE – EswatiniBank lived up to its slogan of thriving to be the banking partner of choice by being a sponsor of the business dinner.

The bank was represented by Druce De Jesus Sargo, who is currently the Executive Manager Business Banking.

He enlightened the attendees and guests on a topic on the importance of innovation and networking as a business strategy.

“An innovation strategy is a detailed roadmap with a series of strips that helps your organisation reach its future goals. This roadmap is not just a guide for business success, but it is one that helps you keep your industry by thinking of new and innovative ways to tackle problems,” he said.

He shared examples of different companies and products that failed because of lack of orientation. Regarding innovation, the executive manager shared that it helped one develop unique products and services that sets them apart from competition. Also, he said it helps bring in new ideas on products and services.

“You can innovate in different areas of business and this you can do by staying abreast with world changes and dynamics of your sector of operations. The benefits include improved productivity, reduced costs, increased competitiveness and broader client base or new partnerships and relationships.’’

Elaborating, he shared the types of innovation strategies which he said companies needed.

“Active innovation strategies involve defending existing technologies and markets while being prepared to respond quickly once markets and technologies are proven. The reactive innovation strategy is used by companies that are followers, have a focus on operations, take a wait-and-see approach plus look for low-risk opportunities”.

He cited networking as a business strategy, saying the exchange of information and ideas among people with a common profession or special interest played an important role.