Lala lauds industry’s impact on human rights
-2HA11(S%85* - :ishing the creatiYe industry a Happy Human 5ights 'ay, SA%& Acting *roup ([ecutiYe 9ideo (ntertainment /ala 7uku praised the industry for working tirelessly to showcase stories that can change minds and perceptions.
Speaking to ,2/ (ntertainment, 7uku acknowledged that a lot is going on in the industry and the public broadcaster¶s policies still needing to be amended in terms of making sure that it is a Yiable industry.
³:e Must want to say keep going, and as policymakers we know the cries of the industry, :e¶re passionate about the industry and we¶Ye got to make it a Yiable, eTuitable industry.”
7he SA%& rebroadcasts content meaning that there is a repeat usage of content. 7uku shared that the public broadcaster is in the process of engaging with the industry on what it needs.
³7he SA%& as a national broadcaster has the right to broadcast the content they had commissioned but eTually so it¶s also important that the industry is then remunerated accordingly.
³:e want industry to be a part of the conYersation because we take them as business partners and Yaluable stakeholders in the process.”
As South Africa heads to the election, the public broadcaster has the task of ensuring fair messaging and also creating awareness that the public will participate in the elections on 0ay .
³7he road to the elections is Yery important as South Africa is celebrating years of democracy, so it¶s a big year for the country and us as the national broadcaster. :e are Yery intentional about the messaging that we showcase.”
³:e are not blind to the fact that the youth are no longer interested in politics, so as we profile our programming we haYe to speak through the youth to make sure that we can resonate with them.”