Midroc, Marriot International seal three franchise deals

Midroc Investment Group signs three Franchise agreements with Marriott International. The agreement will enable MIDROC to open Protea by Marriott in Bahir Dar, “Four points by Sheraton” at Lake Tana and also another “Four point by Sheraton” at Lake Hawassa.

Tana Hotel located in Bahir Dar and Progress International hotel located in Hawassa, both will acquire Four Points by the Sheraton brand, and Blue Nile (Avanti) Resort, located in Bahir Dar will acquire Protea by the Marriott brand. The agreement was signed October 6, 2022 at the premises of Midroc Investment Group in Addis Ababa, Ethiopia. Jamal Ahmed, CEO of MIDROC and Solomon Zewdu, Deputy CEO of the Hospitality Cluster, signed the agreement on behalf of the Midroc Investment Group’s side with Marriott International. Few months back MIDROC Ethiopia PLC announced that it had agreed with Marriott International to operate Westin Hotel in Addis Ababa, Ethiopia. Westin Hotel, owned by MIDROC, is located close to the African Union headquarters in Addis. Westin Hotels and Resorts took over the management of the new African Union Grand Hotel with an agreement being signed with Midroc Ethiopia PLC on November 12, 2021.

Westin Hotels and Resorts brand which took over the management is an international hotel brand and an American upscale hotel chain owned by Marriott International, which is part of Starwood’s Hotels and Resorts Worldwide since it was acquired by Starwood in 1994. Recently Westin has focused on expanding its global market, owning 250 locations in 40 countries across the world.

Marriot International has also been in the management of Sheraton Addis hotel with its most global brand within the Marriot portfolio which is also owned by Midroc Ethiopia.