TVNZ Break­fast Crew Show­case Fab­u­lous Fiji

Fiji Sun - - Business -

Tourism Fiji hosted a suc­cess­ful me­dia project bring­ing in the TVNZ Break­fast Show crew to at­tract more New Zealan­ders to hol­i­day in the coun­try. The week-long me­dia ini­tia­tive, from May 21-28, was strate­gi­cally planned to show­case that Fiji is back in busi­ness – fab­u­lous as ever to re­ceive more Ki­wis to its shores. Tourism Fiji Re­gional Di­rec­tor New Zealand, Wayne Deed said: “The show was a great success. “With win­ter re­ally set­ting in here in New Zealand, it was per­fect tim­ing to show­case the warmth and hap­pi­ness of Fiji. “At the same time show­ing it is busi­ness as usual and en­cour­ag­ing Ki­wis to book a hol­i­day in Fiji.” The key ob­jec­tives of host­ing the TVNZ Break­fast crew was to high­light how the tourism in­fra­struc­ture most pop­u­lar with New Zealan­ders was up and run­ning. As well as have the Break­fast Show weather pre­sen­ter, Sam Wal­lace, do daily morn­ing live weather broad­casts plus daily pre-recorded sto­ries around spe­cific themes e.g. food, wa­ter ac­tiv­i­ties, school and vil­lage vis­its with the kids. Mr Wal­lace broad­cast live daily from the Hil­ton Fiji Beach Re­sort, Yat­ule Beach Re­sort, Mus­ket Cove Is­land Re­sort, and for two days from Par­adise Cove Re­sort in the Ya­sawa Is­lands. A se­ries of other sto­ries also ran through­out the week with the first fea­tur­ing Adrenalin wa­ter­sports at De­na­rau beach and fin­ish­ing off the day with a lo­cal meal at Tu’s Place. Fishing off Namotu Is­land Re­sort fol­lowed next, with Mr Wal­lace and the re­sort chef cook­ing up the catch on the bar­beque back at the re­sort. The crew then boarded the Si­ga­toka River Sa­fari, which turned out to be a favourite for Mr Wal­lace af­ter he joined a very en­thu­si­as­tic ‘grandma’ on the dance floor at Navula Vil­lage. Once the crew reached the Ya­sawa Is­lands it was swim­ming with manta rays and a visit to Soso Vil­lage and pri­mary school where rugby balls do­nated by Sil­verdale Rugby Club were a hit with the kids. Rosie Hol­i­days trans­ported the crew and their 27 bags of heavy and odd shape lug­gage through­out the week with Mr Wal­lace chim­ing in on the mi­cro­phone as tour guide along the way! The av­er­age daily viewer num­bers for Break­fast TV is 427,500 peo­ple na­tion­wide so the ‘Fiji is open’ mes­sag­ing reach through­out New Zealand daily was huge. The project also in­cluded cov­er­age on the TVNZ web­site, Face­book and ac­qui­si­tion of the com­pe­ti­tion data­base for a fur­ther re­con­nect by Tourism Fiji. Dur­ing the broad­cast week, Break­fast view­ers also had the chance to win a trip for two to Mus­ket Cove, a huge 12,000 en­tries were re­ceived for the com­pe­ti­tion.

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