Shh. It’s Nap­time at Ikea in China.

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The madding crowd or a stranger al­ready slum­ber­ing in the same bed, the Chi­nese will tell you, no ob­sta­cle to a good nap.

When brows­ing cof­fee ta­bles, kitchen cab­i­nets and dessert plates be­comes too ex­haust­ing at an Ikea store in China, feel free to pass out un­der a de­li­ciously cozy Flöng du­vet or across a Storå loft bed — right in the show­room. You will be in good com­pany. At Ikea’s 21 stores across China, cus­tomers (and those sim­ply look­ing for some cli­mate-con­trolled shut-eye) have no qualms about get­ting com­fort­able on the dis­play fur­ni­ture. The madding crowd or a stranger al­ready slum­ber­ing in the same bed, the Chi­nese will tell you, no ob­sta­cle to a good nap. The Chi­nese abil­ity to sleep wher­ever, when­ever, is some­thing of a na­tional pas­time. Cit­i­zens can be found doz­ing off, some­times in bizarre con­tor­tions, in su­per­mar­kets, on play­ground equip­ment, on the backs of mopeds, un­der parked ve­hi­cles and on Ikea dis­play beds. But why limit one­self to beds when so many couches and chairs are beck­on­ing? While snooz­ing is pro­hib­ited at Ikea stores else­where, the Swedish re­tailer has long per­mit­ted Chi­nese cus­tomers to doze off, rather than alien­ate shop­pers ac­cus­tomed to sleep­ing in pub­lic. Last year, the Chi­nese state news me­dia re­ported that the com­pany was plan­ning to crack down on “im­po­lite be­hav­ior” by wak­ing nap­pers who had re­moved their shoes or snug­gled un­der the cov­ers. But those rules were never en­forced, per­haps be­cause Ikea be­lieves that a na­tion of a bil­lion con­sumers who sleep in its shops will some­day de­cide to take that fur­ni­ture home.

Cus­tomers in China look­ing for some cli­mate-con­trolled shut-eye.

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