5-star re­sort recog­nises lo­cal po­ten­tial

Fiji Sun - - Comment - RACHNA LAL Feed­back: rach­nal@fi­jisun.com.fj

His­tor­i­cally, any re­sort fa­mil­iari­sa­tions (famils) have been or­gan­ised gen­er­ally for for­eign jour­nal­ists and/or travel writ­ers. So it was in­deed a welcome sign to have FNP Fowned In­ter Con­ti­nen­tal Fiji Golf Re­sort & Spa or­gan­is­ing a famil for the lo­cal me­dia. The whole pur­pose was to get lo­cal jour­nal­ists to write about their ex­pe­ri­ence at the In­ter Con­ti­nen­tal Fiji cre­at­ing aware­ness for the lo­cal mar­ket. This step un­der­scores an im­por­tant point – which is that lo­cal re­sorts are now not­ing the im­por­tant role of lo­cals. There was a time when tourists used to be given much higher pri­or­ity than lo­cals when stay­ing at re­sorts.

But just like tech­no­log­i­cal evo­lu­tion, travel pat­tern have also changed. We now have many more lo­cals trav­el­ling and stay­ing in re­sorts lo­cally – whether it be for work pur­pose or a re­lax­ing fam­ily week­end get­away. And re­sorts have started recog­nis­ing this fact and thus such famils can be very ad­van­ta­geous for the prop­er­ties.

Af­ter all, it is usu­ally the lo­cals who help fill up the room in­ven­tory dur­ing the tourism ar­rival down­times.

But in or­der to make a de­ci­sion, a lo­cal must first be aware about the re­sort as well as know what they are get­ting into.

In­ter Con­ti­nen­tal Fiji of course is not the only re­sort around but it does have its up sides of stay­ing there.

Stay­ing at the In­ter Con­ti­nen­tal Fiji Golf Re­sort & Spa may not be the cheapest op­tion around, but it is truly value for money. And be­ing owned by the Fiji Na­tional Prov­i­dent Fund, you can be rest as­sured the prof­its will be in­cluded in your su­per­an­nu­a­tion sav­ings in the form of an­nual in­ter­est rate. It is in­deed heart­warm­ing to see that re­sorts such as In­ter Con­ti­nen­tal are not ig­nor­ing the lo­cal po­ten­tial.

The whole pur­pose of the famil was to get lo­cal jour­nal­ists to write about their ex­pe­ri­ence at the In­ter Con­ti­nen­tal Fiji cre­at­ing aware­ness to the lo­cals. This step un­der­scores an im­por­tant point – which is that lo­cal re­sorts are now not­ing the im­por­tant role of lo­cals.

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