Expert to speak on the topic re-inventing technology
Technology is ever changing and for many businesses and individuals, this is more so a “do-or-die” situation. You either need to stay ahead of the game keeping up with the technological changes or you stick to traditional ways of doing things and go out of business. Delegates of the 2016 CPA Congress will get a chance to hear an expert talk on the theme: “Re-inventing Technology”. Professor Mohan Sawhney, Director of the Center for Research in Technology & Innovation and Clinical Professor of Marketing will be speaking on this topic. The 2016 CPA Congress gets underway at the Shangri-La’s Fijian Resort on Yanuca Island today and goes on till Friday. The keynote speaker for the event is the Attorney-General and Minister for Economy, Aiyaz Sayed-Khaiyum, who will be the keynote speaker also on Friday. He replaces Prime Minister Voreqe Bainimarama tomorrow who is unable to attend due to other commitments.
Speaker background Meanwhile, Professor Sawhney is a globally-recognised scholar, teacher, consultant and speaker in business innovation, technology marketing and new media. His research and teaching currently focuses on advanced digital marketing, engagement marketing, business innovation and enterprise analytics. He has pioneered concepts like the Innovation Radar, e-Hubs, Innomediation and the Sentient Enterprise. Professor Sawhney has written six books as well as dozens of influential articles in leading academic journals and managerial publications. His most recent book is Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth, published by Penguin in 2014.
His research has been published in leading journals like California Management Review, Harvard Business Review and Journal of the Academy of Marketing Science.
He has also written several influential trade articles in publications like Fortune, Forbes, Business Week and Financial Times. He has won several awards for his teaching and research, including the 2006 Sidney Levy Award for Teaching Excellence at the Kellogg School, the 2005 runner-up for Best Paper in Journal of Interactive Marketing. He also won the 2001 Accenture Award for the best paper published in California Management Review in 2000 and the Outstanding Professor of the Year at Kellogg in 1998.