Koya Praises New Skin Care Product

Nama Fiji launched in Nadi by Senikai Spas

Minister for Industry, Trade and Tourism, Faiyaz Koya, has hailed the launch of another Fijian-made product, Nama of Fiji. Nama of Fiji’s skin care products will go on sale next month. Mr Koya said in Nadi it was a remarkable boost in promoting Fiji to the world. Debra Sadranu, founder of Senikai Spas, which is rolling out the products, said she was excited about the launch of the skin care range, “which provides the ultimate hydrating moisturising creams.” Mr Koya congratulated Ms Sadranu, founder of Senikai Spas, for being in the forefront where after 20 years in the Spa Tourism industry in Fiji, has now ventured into another innovative product line.

“It is extremely timely as Fiji is known around the world with the recent win in 7s rugby at the Olympic Games,” he said. Mr Koya added that the Government was very happy to give Fijianmade certification especially for the products developed here in Fiji. A narrative on the product said “From the tranquil ocean waters of Fiji emerge delicate clusters of tiny grape-like nodules called Nama.” “Pronounced ‘Nah-mah’, almost in rhythm with a wave, this iron source is highly sought after as a new tide arises in skin rejuvenation.” The new Nama of Fiji range, which will be featured in Ms Sadranu’s Essence of Fiji Rejuvenation Centre and Senikai Spa branches throughout the country, will also, be exported internationally. Ms Sadranu said, “We are looking forward to taking this to the world not only for export but for the resort Spas here as well. “The product is fresh and pristine as it does reflect the natural pristine waters and bio-chemistry from Fiji. “The products have been developed for women aged 35 years and over, and from feedback received from distributors, the interest is very promising.” She added the promotion of the Nama range would continue over the next few weeks in Fiji and abroad.

Also there is an online video training conducted by Ms Sadranu and her trainers available for those therapists who will be associated with the product in other parts of the world. “We are the only company in the world that has the whole infrastructure, a training school, manufacturing product and spas. This is a big selling product for all the spas in the world on why they need to use our products since we have the expertise behind it. We are not just a product,” she said.

Recently with the support of Pacific Islands Trade & Investment (PT&I), who are supportive of established enterprise, with a focus on women-owned or managed business, Essence of Fiji was short listed to represent Fiji at the Sydney Beauty Expo held in mid-August.

Four exhibitors from three countries were represented in the PT&I booth, namely Fiji, Vanuatu and Samoa, and Essence of Fiji was one of two Fijian businesses to participate from the booth. With attendees comprising beauty schools, students, spa owners and media representatives, the exposure experienced was big. Senikai Spas Sales and Operation Manager Sangeeta Devi said: “They were grateful for the support provided by PT&I to participate at the Expo as it came at an opportune time for the launch of the Nama products. With huge exposure enjoyed,” Ms Devi said. Ms Sadranu shared similar sentiments adding that “her companies were all about encouraging sustainable development within communities, a vision shared with that of PT&I.” Edited by Maraia Vula