Koya Praises New Skin Care Prod­uct

Nama Fiji launched in Nadi by Senikai Spas

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Min­is­ter for In­dus­try, Trade and Tourism, Faiyaz Koya, has hailed the launch of an­other Fi­jian-made prod­uct, Nama of Fiji. Nama of Fiji’s skin care prod­ucts will go on sale next month. Mr Koya said in Nadi it was a re­mark­able boost in pro­mot­ing Fiji to the world. De­bra Sad­ranu, founder of Senikai Spas, which is rolling out the prod­ucts, said she was ex­cited about the launch of the skin care range, “which pro­vides the ul­ti­mate hy­drat­ing mois­tur­is­ing creams.” Mr Koya con­grat­u­lated Ms Sad­ranu, founder of Senikai Spas, for be­ing in the fore­front where af­ter 20 years in the Spa Tourism in­dus­try in Fiji, has now ven­tured into an­other in­no­va­tive prod­uct line.

“It is ex­tremely timely as Fiji is known around the world with the re­cent win in 7s rugby at the Olympic Games,” he said. Mr Koya added that the Gov­ern­ment was very happy to give Fi­jian­made cer­ti­fi­ca­tion es­pe­cially for the prod­ucts de­vel­oped here in Fiji. A nar­ra­tive on the prod­uct said “From the tran­quil ocean waters of Fiji emerge del­i­cate clus­ters of tiny grape-like nod­ules called Nama.” “Pro­nounced ‘Nah-mah’, al­most in rhythm with a wave, this iron source is highly sought af­ter as a new tide arises in skin re­ju­ve­na­tion.” The new Nama of Fiji range, which will be fea­tured in Ms Sad­ranu’s Essence of Fiji Re­ju­ve­na­tion Cen­tre and Senikai Spa branches through­out the coun­try, will also, be ex­ported in­ter­na­tion­ally. Ms Sad­ranu said, “We are look­ing for­ward to tak­ing this to the world not only for ex­port but for the re­sort Spas here as well. “The prod­uct is fresh and pris­tine as it does re­flect the nat­u­ral pris­tine waters and bio-chem­istry from Fiji. “The prod­ucts have been de­vel­oped for women aged 35 years and over, and from feed­back re­ceived from distrib­u­tors, the in­ter­est is very promis­ing.” She added the pro­mo­tion of the Nama range would con­tinue over the next few weeks in Fiji and abroad.

Also there is an on­line video train­ing con­ducted by Ms Sad­ranu and her train­ers avail­able for those ther­a­pists who will be associated with the prod­uct in other parts of the world. “We are the only com­pany in the world that has the whole in­fra­struc­ture, a train­ing school, man­u­fac­tur­ing prod­uct and spas. This is a big sell­ing prod­uct for all the spas in the world on why they need to use our prod­ucts since we have the ex­per­tise be­hind it. We are not just a prod­uct,” she said.

Re­cently with the sup­port of Pa­cific Is­lands Trade & In­vest­ment (PT&I), who are sup­port­ive of es­tab­lished en­ter­prise, with a fo­cus on women-owned or man­aged busi­ness, Essence of Fiji was short listed to rep­re­sent Fiji at the Syd­ney Beauty Expo held in mid-Au­gust.

Four ex­hibitors from three coun­tries were rep­re­sented in the PT&I booth, namely Fiji, Van­u­atu and Samoa, and Essence of Fiji was one of two Fi­jian busi­nesses to par­tic­i­pate from the booth. With at­ten­dees com­pris­ing beauty schools, stu­dents, spa own­ers and me­dia rep­re­sen­ta­tives, the ex­po­sure ex­pe­ri­enced was big. Senikai Spas Sales and Op­er­a­tion Man­ager Sangeeta Devi said: “They were grate­ful for the sup­port pro­vided by PT&I to par­tic­i­pate at the Expo as it came at an op­por­tune time for the launch of the Nama prod­ucts. With huge ex­po­sure en­joyed,” Ms Devi said. Ms Sad­ranu shared sim­i­lar sen­ti­ments adding that “her com­pa­nies were all about en­cour­ag­ing sus­tain­able devel­op­ment within com­mu­ni­ties, a vi­sion shared with that of PT&I.” Edited by Maraia Vula

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