Fiji Sun

LEADERSHIP :

5 Inspiring biographie­s of business leaders

- LINDSAY LAVINE (Simon and Schuster, 2011) By Walter Isaacson (Crown Business, 2011) By Richard Branson (Penguin Group, 2011) By Paul Allen (Simon & Schuster, 2012) By Mel and Patricia Ziegler (Penguin Group, 2012) By Alexis Maybank and Alexandra Wilkis Wi

Starting a business from the ground up can be at times lonely, stressful and all-consuming. Take a break and read the advice from successful entreprene­urs who’ve mastered the fields of technology, fashion, retail and more. These men and women have been in your shoes and lived to tell the tale.

Read on to find inspiratio­n in their trials and triumphs.

Steve Jobs

What began in Steve Jobs’ parents’ garage in the 1970s laid the groundwork for revolution­ary innovation in technology. From personal computers to animated films, how we listen to and purchase music, use our phones and even read books, Jobs left his indelible print on how we communicat­e, entertain and live.

Based on more than 40 interviews with Jobs himself and hundreds more with those who knew him, this no-limits, warts-and-all biography sheds light on a complicate­d man and his vision for how technology could be.

Losing My Virginity by Richard Branson

Don’t be intimidate­d by the more than 600 pages in this entertaini­ng autobiogra­phy. In Losing My Virginity, Branson, founder of the Virgin Group, shares how his early experience­s shaped his later business ventures. When he met with “experts” who advised he not enter an already crowded field, Branson followed his gut, with his trademark slogan, “Oh, screw it. Let’s do it.”

Part memoir, part business guide for entreprene­urs, Branson’s belief that customer service reigns supreme is a theme throughout his businesses, from airlines to mobile and beyond.

Idea Man: A Memoir by the Co-Founder of Microsoft

In 1974 at 21 years old, Paul Allen teamed up with childhood friend Bill Gates to create programmin­g language for the first personal computer.

They worked together since their teens on profession­al programmin­g jobs, but believed they were the ones who could write the code that, at the time, engineers didn’t believe was possible.

The famously private Allen opens up about the founding of Microsoft, as well as his adventures after he stepped down from the company he helped create (advances in space travel and brain mapping, to name a few).

Wild Company: The Untold Story of Banana Republic

When Mel and Patricia Ziegler met (in the newsroom of the San Francisco Chronicle) they wanted to travel the world, but as a young writer and artist they lacked the money or means to do so.

Wild Company tells the story of how the pair, armed with creativity and passion (but no business training), built an empire from military surplus clothing finds plucked from their travels to create Banana Republic.

By Invitation Only: How We Built Gilt and Changed the Way Millions Shop

Fashionist­as, rejoice! The co-founders of Gilt Group, the first invite-only online trunk show brought excitement to thousands of savvy shoppers and brought the thrill of a daily sample sale to the masses when it started in 2007. What began as a friendship at Harvard Business School over a shared love of fashion blossomed into a business reportedly valued at over $1 billion. With chapters ranging from how to hire an effective team to dealing with the recession, By Invitation Only shares the inspiring true story of one of the most successful startups of the past decade.

Rememberin­g that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. Steve Jobs Chairman, Chief Executive Officer and co-founder of Apple Inc To be successful, you have to be out there. You have to hit the ground running and if you have a good team around you, and more than a fair share of luck, you might make something happen. But you certainly can’t guarantee it just by following someone else’s formula. Richard Branson Founder of Virgin Companies I grew up around books. When I first held the book and it was a substantiv­e, tangible thing, and I thought of all the work that went into it, not just my work but everybody else’s and the research and so forth, there’s a sense of really have done something worthwhile. Paul Allen The only asset we had was our own oblivion. That would keep us blissfully ignorant of the bewilderin­g and arbitrary impediment­s that would entangle us until we became so embroiled that quitting was no longer a possibilit­y. Mel Ziegler On that first day we sensed something revolution­ary was happening: people were genuinely excited about Gilt. We had created a website that could potentiall­y change the rules of retail, for both shoppers and brands. Alexis Maybank and Alexandra Wilkis Wilson

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