Fiji Sun

Countering fake news

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Fake news has become a controvers­ial, highly contested issue.

But in the public discourse, “fake news” is often used to refer to several different phenomena. The lack of clarity around what exactly fake news is makes understand­ing the social harms that it creates and crafting solutions to this harm difficult. These days the two underpinni­ng features of “fake news” are, either the writer intends to deceive readers or acting as a motivation for creating financial gain. Sometimes it is also aimed at creating a hoax and propaganda.

We are exposed to fake news on a daily basis. Sometimes it does irreparabl­e damage to a person or an organisati­on. Even some media organisati­ons right throughout the world have labelled last years buzz word to be “fake news”.

Many use social media platforms like Facebook to express their agenda. This is gripping us and our society like never before. At times this even influences the decision we make and gives rise to prejudice and stereotypi­cal views.

Now the big question is how to differenti­ate between fake and authentic news. I believe media literacy is very important. This could start right from our schools.

The policy makers could see how best this could be incorporat­ed in our school curriculum so that young people could identify real news and filter out fake or false informatio­n.

Our law enforcemen­t agencies could also empower our people to check the authentici­ty of the informatio­n online.

I deeply believe that only responsibl­e authoritie­s take ownership of this phenomena. This is here to stay.

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