Starbucks celebrates 150 years of its JV partnership with Tata Group in India

Tata Starbucks celebrates 150 years of its JV partner in India, the Tata Group, in its sixth year of the business partnership.

This partnership exemplifies a perfect synergy of corporate and ethical values and a quest for excellence that binds Tata and Starbucks together in India. Jamsetji Tata set up the Tata Group 150 years ago with a vision that placed the community at the core of its purpose.

To honor this legendary milestone, Tata Starbucks announced the launch of a limited-edition beverage – Celebration 150 – from April 18, 2018 until April 30, 2018. “The Tata-Starbucks partnership has been incredibly successful in India.

“We have achieved unprecedented growth across seven cities and 116 stores, making India our fastest growing emerging market,” said Sumitro Ghosh, CEO, Tata Starbucks Pvt. Ltd. Starbucks and Tata have taken multiple joint initiatives to expand their relationship and strengthen the partnership in the country. The Starbucks India Estate Blend and the Starbucks Reserve® India Tata Nullore Estate are a reflection of the shared commitment between Starbucks and Tata Coffee to develop and promote Indiangrown arabica coffees. Starbucks and Tata Global Beverages have also collaborated on the development of two signature Indian teas for the Starbucks Teavana range in India – the India Spice Majesty Blend and Hathikuli tea which are available across all Starbucks stores in India.