The ‘Bula’ trademark Taitusi Sokiveta, Phoenix, Arizona

In America, a brand name for a business, any business, has to be protected by law or anyone can steal the rights to your business

It has nothing to do with indigenous people, the Great Council of Chiefs, the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP).

It's very simple, the guy was just protecting his business. He wasn't disrespecting anyone.

In America, you can sell anything, even rocks from the moon as long as it's not illegal like drugs.

This country is so democratic in sales that you can have a garage sale, sell your house, belongings and name at your own price.

Unfortunately, where there's lots of good people, there's also bad people.

So the United States created these laws for good family businessmen and women in the community to protect their rights to their inventions, their business titles, names and the product they sell. Frank Sinatra who sang ‘My Way' was the first to protect his song. Later, Elvis Presley sang the same song and this year Willie Nelson made a CD of the same song, ‘My Way'.

Because of this law, Frank Sinatra has full rights to his song ‘My Way' and his grandchildren, can enjoy protection of their grandpa's song.

There is also a product in air condition in America called Suva. Are we going to go after this air condition product in America because it carries the brand name Suva named after our capital city? This Florida businessman who uses ‘Bula' and sells kava is only protecting his rights and business.

He doesn't mean any ill feelings towards any race or country. Just like a Jewish Bakery in New York selling bagels He wants the same protection so no one can destroy his business.