Fiji Sun

Fiji Revenue and Customs Launches New Logo, Uniform

- LUSIANA TUIMAISALA SUVA Economy Launch Commitment Approach Blue skies Significan­ce of new uniform Reassuranc­e lusiana.tuimaisala@fijisun.com.fj

The Fiji Revenue and Customs (FRCS) Service yesterday launched their new logo and unform.

Chief executive officer Visvanath Das said the journey has been rewarding as a team from then, 1999 to today 2019.

He said the new logo and identity is a combinatio­n of blue patterns designs, which come together to form a modern tapa motif. It represents: team working together (many elements, partners, stakeholde­rs, industries recognisin­g the Fijian diversity in all aspects) and with a common goal and aspiration.

It also represents a modern and forward thinking manner.

Mr Das said to grow Fiji blue shades are synonymous to the Fiji Flag, the patriotism, the blue skies, the blue oceans and protecting Fiji’s ports of entry.

“When all these elements come together in unity, creates endless opportunit­ies like a kaleidosco­pe of light,” he said.

He said 20 years on today just like how Fiji has grown and evolved into a stronger economy with unpreceden­ted revenue growth and developmen­t.

“We went from a billion dollar tax revenue, and now we are ready for a $3 billion revenue outcome.

“Of course, the Fijian economy now stands at $11 billion as well.”

Mr Das said the launch also marks a celebratio­n of 20 years of service to the people of Fiji raising revenues for the state for funding the public goods and services, the social welfare initiative­s, the health and education initiative­s to better the lives of all Fijians. “Days like today are when we draw a line in history.” He said: “We as a team and organisati­on affirm our commitment and resolve to continue to serve the people of Fiji to our utmost best.

“Our work impacts Fijian economic developmen­t and the better standard of living and access the ordinary Fijians derserve.”

He said this is a mark of their transforma­tion, evolution from an authority, a straight enforcemen­t agency to a service role partnering with every player and contributo­r in the Fijian economy to help Fiji grow.

With this, he said stakeholde­r partnershi­p approach and the service approach – adding and creating value to their stakeholde­r objectives they are walking into endless opportunit­y for Fiji and fellow Fijians.

He said the blue skies also indicate that the skies are their limit.

“We will not settle for any less in our commitment to help Fiji grow.” He said: “Together with the new logo, I would also like to take this opportunit­y to highlight the significan­ce of our new uniforms, particular­ly the color white which is representa­tive of the integrity and transparen­cy.

“No doubt FRCS must be an organisati­on of highest integrity and transparen­cy which is critical for organisati­on credibilit­y and our customer confidence.”

He said they are reassuring their stakeholde­rs of their service commitment to meet their stakeholde­r needs and beyond and challengin­g the people to highest levels of profession­alism, respect, fairness and service attitude and culture

He thanked the dedication and commitment of all staff and their families through the years. They have worked hard to support and collect government revenue and keep our borders safe to ensure our Fijian community and our visitors remain safe. Feedback:

 ?? . Photo: Kelera Sovasiga ?? Fiji Revenue and Customs Service chief executive officer Visvanath Das (fourth from left) and chairman Ajith Kodagoda with staff during the launch of the rebranding logo and new uniform on September 5, 2019
. Photo: Kelera Sovasiga Fiji Revenue and Customs Service chief executive officer Visvanath Das (fourth from left) and chairman Ajith Kodagoda with staff during the launch of the rebranding logo and new uniform on September 5, 2019
 ?? Photo: Kelera Sovasiga ?? Fiji Revenue and Customs Service new logo.
Photo: Kelera Sovasiga Fiji Revenue and Customs Service new logo.

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