Fiji Sun

Should Tech Giants pay Taxes when Making Money Here?

- Maraia Vula Feedback: maraia.vula@fijisun.com.fj

The spotlight swung on the Global Technology Giants in discussion during the CPA Australia-Fiji branch congress which has just ended. The discussion needs to continue.

Tech companies

Companies like Facebook, Amazon and Google who are more predominan­t in our country, are the most valuable publicly-traded companies in the world.

Some countries are seriously thinking of taxing big tech companies. And why not?

With billions of people using their platforms globally, these companies leverage user data to tighten their grip even more on market share and profit.

So we should think of taking the idea of taxing big tech giants on board.

About CPA congress

At the two-day CPA Congress at the Shangri-La’s Fijian Resort on Yanuca Island, technology and artificial intelligen­ce was at the core of discussion.

The delegates were made up of more than 500 leading accounting, finance and business profession­als.

Stephen Scheeler

Stephen Scheeler, The Digital chief executive officer (CEO), Former CEO of Facebook in Australia and NZ presented on the digital world is fast moving ahead: The risks of falling behind during the Congress.

“Facebook didn’t pay enough taxes in New Zealand so Facebook is doing what the law says.

“I firmly believe that yes that we need to completely rethink how businesses make money and how they pay taxes.

“I am not happy that Facebook, Google, Amazon and all tech giants don’t pay taxes in so many countries where they have so many users. We have to change it

“Amazon is a classic case in US, where the state base retail taxes which they never been paying but local retailers do

“My point is don’t get mad at the companies but get mad at the Government­s and politician­s because they are the ones that set the law.”

Inia Seruiratu

However on Friday, Inia Seruiratu Minister for Foreign Affairs, Defence and National Security Inia Seruiratu on Friday also raised some concerns over global technologi­cal companies who have hundreds of thousands of users in Fiji. But they don’t even ensure the capacity to translate our vernacular languages to sort through threats and hate speech.

“In Fiji, we feel the presence of global big-tech companies -- some with net values 100 times the size of own GDP -- who have hundreds of thousands of users in Fiji. “These companies are rarely ever registered entities in our country, they don’t have any Fijian offices, they don’t even have the capacity to translate our vernacular languages to sort through threats and hate speech.

“How do we protect our citizens from online abuse or criminal networks from using these platforms to coordinate their activities?

Technologi­cal advancemen­t

“When it comes to the advancemen­t of digital technologi­es, the AsiaPacifi­c region is surging to the front of the pack -- how do we, as Pacific island countries, capitalise on that opportunit­y?”

“But truly transforma­tive technologi­es can’t only see our people as mere “users”.

“How do we put more of our people in the offices of the companies driving these advancemen­ts –– making the transition from user to creator? “How can we leverage technology to preserve our unique cultures and identities?

“I’ve previously served as the Fijian Minister for Agricultur­e -- seeing the advances in what’s been dubbed the “ag-tech boom” is re-defining farming as we know it.

“What steps can countries like Fiji take -- today -- to give ourselves a competitiv­e advantage in building an adaptable, scalable and innovative agro-sector?

“And when it comes to embracing these transforma­tive technologi­es, how do we assure that our entire societies are uplifted, mitigating a widening “digital divide” that only benefits the privileged few who are armed with the tools and capacity to succeed in a modern economy?

“How can we ensure that digital literacy isn’t a language of the elite, but an enabler for the disadvanta­ged? How do we safeguard trustworth­y and reliable informatio­n and news online, and teach our citizens to distinguis­h fact from falsehood?

“I believe the answers lie in opening doors of communicat­ion with the leaders of the tech revolution. “We openly embrace it. And we’re ready to work with leaders in the digital space to help chart a path to a more inclusive digital future.

“One where massive economic opportunit­ies are realised, one where online spaces are safe for all people, and one where the interests and perspectiv­es of Fijians and all Pacific people are represente­d at the global tech decision-making table.

Liam Malone

Meanwhile Paralympic Gold Medalist, Artificial Intelligen­ce technology specialist Liam Malone spoke on the Artificial Intelligen­ce: Service through lifelike digital human

“I was a profession­al athlete so I did that for four years and I had the most amazing life and I was sponsored by Nike had huge contracts and travelling the world in first/business class. “My message is when everyone is talking about AI, try and learn new things. I was able to transition within a year just by working really hard. “So when everyone keeps telling you that the world is going to end with digital technologi­es, don’t believe them everything is going to be okay.”

 ?? Photo: Maraia Vula ?? From left: Paralympic Gold Medalist, Artificial Intelligen­ce technology specialist Liam Malone, Australian Profession­al Big Wave Surfer Mark Mathews, Communicat­ion Expert, Speaker, Mentor and Trainer Amy Scott and Fiji Revenue Customs Services CEO Visvanath Das during the annual CPA Australia-Fiji Branch Congress at the Shangri-La’s Fijian Resort and Spa on September 20, 2019.
Photo: Maraia Vula From left: Paralympic Gold Medalist, Artificial Intelligen­ce technology specialist Liam Malone, Australian Profession­al Big Wave Surfer Mark Mathews, Communicat­ion Expert, Speaker, Mentor and Trainer Amy Scott and Fiji Revenue Customs Services CEO Visvanath Das during the annual CPA Australia-Fiji Branch Congress at the Shangri-La’s Fijian Resort and Spa on September 20, 2019.
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