Fiji Sun

Don’t forget our only local bank

HFC Bank’s vision is to be Fiji’s bank of choice by serving our people with innovative financial solutions and beyond.

- MARAIA VULA Feedback: maraia.vula@fijisun.com.fj

There’s a growing number of people who are prioritisi­ng our local economy.

In fact, many people today will go out of their way to shop local.

It could also be meaningful to also think of the local community bank, HFC Bank.

Our big internatio­nal banks - ANZ, Baroda, BSP, Bred and Westpac - all play an important roles in our economy. Some have ties going back far and have helped build our nation. And continue to do so. We should also consider Fiji’s only local bank, HFC Bank.

As they welcome 2020, HFC Bank chief executive Rakesh Ram said they would continue to strengthen the bank’s efficiency level to ensure innovative and customised banking experience­s for its customers. Mr Ram highlighte­d:

Business has been good this year despite stiff competitio­n in the banking and finance sector. “We learn from everything around us and take appropriat­e measures and ensure to meet the expectatio­ns of all stakeholde­rs.”

HFC Bank market share for both lending and deposits has been growing steadily.

HFC Bank’s vision is to be Fiji’s bank of choice by serving our people with innovative financial solutions and beyond.

They want to strengthen their brand as a most reputable and respectabl­e bank and at the same time keeping their business model simple and relevant to the local market.

It is driven by quality and not quantity.

Something to think about as we continue to build institutio­ns that have Fiji as their home.

And at the same time to recognise our internatio­nal financial institutio­ns and their roles.

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