PM Ardern’s earrings help fledgling jewellery firm

Wellington: New Zealand Prime Minister Jacinda Ardern’s feather-earring fashion statement at a recent media briefing has seen demand for the upcycled jewellery soar. A fledgling business in the Far North now is considering hiring staff to meet demand and the Auckland-based artist behind the earrings has seen her stock sell-out multiple times. The spike in sales comes after Ms Ardern raised eyebrows when she attended a COVID-19 media briefing on April 14 wearing the long black ‘feather’ earrings.

She received some criticism on social media for presenting herself inappropriately, while others gave her kudos for rocking the jewellery, made from repurposed bicycle tyres.