Richa Chadha Helps the Needy in ‘Kind’ Amid Lock­down

The ac­tress used the power of so­cial me­dia, and sought help from a whole­sale dealer to se­cure over 600 kg of ra­tion which she do­nated to a Gu­rud­wara.

Fiji Sun - - SHOWBIZ -

The Neki kar dariya mein daal ac­tress Richa Chadha re­minds as you ask her about celebri­ties who ei­ther do good and move on, or even those who talk about the good they do via so­cial me­dia, thereby in­spir­ing others to aid the needy.

Just last month, in a so­cial me­dia post mo­ti­vat­ing peo­ple to help at least one per­son dur­ing this time of COVID-19 cri­sis, Chadha had reached out to her In­sta­gram fol­low­ers ask­ing if any­one could sug­gest a whole­sale ra­tion dealer.

This mo­bil­i­sa­tion led her to a per­son who helped her se­cure over 600 kg of ra­tion -- in­clud­ing wheat flour, pulses and rice -- which she re­cently do­nated to a lo­cal Gu­rud­wara where 250 kg of each of the three food items, are be­ing used on a daily ba­sis.

The 33-year-old ac­tress says, “You will never see me pub­li­cise the amount I do­nate some­where or what­ever, but in this case, since the do­na­tion was in kind and be­cause I had put up the first pic­ture of the do­na­tion and asked for help, I though it was only fair for me to talk about how In­sta­gram helped me get some­one who could give me whole­sale ra­tion.”

Chadha says she didn’t tweet about it as that space ”tends to be a lit­tle more toxic”. Nev­er­the­less, she feels, “If it (my post) in­spires some­body else to do some­thing kind, then why the hell not? (But) Dis­cussing money and how much peo­ple have do­nated, and how they ought to do­nate in crores or lakhs... I find that kind of talk a lit­tle ob­nox­ious, and I think it puts peo­ple off.”

Per­son­ally, the ac­tress says she wants to con­trib­ute at least this quan­tity of ra­tion once a week. “So­cial me­dia,” she notes, is “very es­sen­tial” con­sid­er­ing how quickly she was able to connect with some­one who could ar­range ra­tion in bulk at a time when ask­ing for more than 10 kg of one item can make one sound like a “hoarder”.

What is wor­thy to note is how while a lot of times celebs are ac­cused of do­ing arm­chair ac­tivism via so­cial me­dia, Chadha’s post set an ex­am­ple of how if used well, so­cial me­dia pres­ence can do good for others.

She an­swers in her trade­mark, no-holds-barred style, “There are a lot of arm­chair crit­ics in this coun­try. Isn’t that true? “From the peo­ple who are watch­ing cricket matches at home and say­ing ‘Arre usko do run aur bhaagne chahiye thhe’ or ‘Catch kyun drop kiya’, to peo­ple who are sit­ting and giv­ing po­lit­i­cal gyaan and com­men­tary, to others who’re just sit­ting and point­ing fin­gers at celebri­ties say­ing this is arm­chair...

“I don’t let neg­a­tive en­ergy into my life. If any­one is like that, they’re ei­ther blocked or they’re very dis­pens­able in my life.”


Feed­back: rosi.doviverata@ fi­ Richa Chadha.

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