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Shivnal Swamy, a former Fiji Airways engineer, has joined his wife in offering digital marketing services to help Small Micro Enterprise (SME’s) on the Barter for Better Fiji Facebook page. Mr Swamy was a licensed aircraft maintenance and avionics engineer with the national airline since 2016.
Since the termination, Mr Swamy, 28, has teamed up with wife Indrani KrishnaSwamy, a former journalist and a full time licensed real estate agent with One Agency Bayshore Fiji.
Ms Krishna-Swamy, 27, owns Thinklusive (Fiji), a digital marketing business, which is her side business operating from Nadi.
“Digital Marketing has changed the way large and small businesses have communicated with their customers and increased sales. With all the different platforms available for internet marketing, the opportunities are endless,” he said. “But we didn’t let that get to us and we both now work collaboratively together trying to assist these businesses in Fiji who need our help.”
Ms Krishna-Swamy said Thinklusive was a combination of two words put together, Think and Exclusive.
“I’ve received tremendous support and requests from SME’s after I had made my services available on the Barter for Better Fiji Facebook page and I am assisting them all by setting up their social media platforms and providing them with training,” she said.
“We have been operational in Fiji for the past year and we mainly deal with social media marketing, email marketing, leads generation, search engine optimization, Pay per Click and also social media management. We also provide free training for businesses and individuals on how to use social media platforms to promote their services and businesses.”
Mr Swamy said he had never given up on her wife and always motivated her even when she had left a full time job to pursue a digital marketing business in 2019.
“The only message we are trying to give the people and businesses in Fiji is not to lose hope. Times may be hard, but we
will get through this together and it’s time we accept the new normal. Remember Fiji will rise again, but it will take everyone’s effort to do so,” he said. Mr Swamy is doing online courses on aviation to prepare when the industry is ready to recruit again. Ms Krishna-Swamy also has a fully-fledged database that we use to promote our clients’ products and services.
“We believe that after this pandemic E-commerce is the
way forward and businesses in Fiji should grasp the ‘new normal’ soon if we wish to progress further in the region,” she said.
“One should never let this setback get to them because if we really want to do something to sustain ourselves during such trying times than we need to do something different.” Ms Krishna-Swamy said the old ways of marketing for businesses were not effective anymore.
“Traditional marketing strategies are on a fast decline and for a good reason. There is no way to measure the performance or effectiveness and it’s brutally cost deficient,” she said.
Mr Swamy is originally from Lautoka while Ms KrishnaSwamy is from Labasa and brought up in Nadi. Both attended Natabua High School.