Sur­vivor to get $26,000 from bus com­pany in Labasa

Fiji Sun - - FRONT PAGE - WAISEA NASOKIA Edited by Naisa Koroi Feed­back: waisean@fi­

Shiv­nal Swamy, a former Fiji Air­ways engi­neer, has joined his wife in of­fer­ing dig­i­tal mar­ket­ing ser­vices to help Small Mi­cro En­ter­prise (SME’s) on the Barter for Bet­ter Fiji Face­book page. Mr Swamy was a li­censed air­craft main­te­nance and avion­ics engi­neer with the na­tional air­line since 2016.

Since the ter­mi­na­tion, Mr Swamy, 28, has teamed up with wife In­drani Kr­ish­naSwamy, a former jour­nal­ist and a full time li­censed real es­tate agent with One Agency Bayshore Fiji.

Ms Krishna-Swamy, 27, owns Thin­klu­sive (Fiji), a dig­i­tal mar­ket­ing busi­ness, which is her side busi­ness op­er­at­ing from Nadi.

“Dig­i­tal Mar­ket­ing has changed the way large and small busi­nesses have com­mu­ni­cated with their cus­tomers and in­creased sales. With all the dif­fer­ent plat­forms avail­able for in­ter­net mar­ket­ing, the op­por­tu­ni­ties are end­less,” he said. “But we didn’t let that get to us and we both now work col­lab­o­ra­tively to­gether try­ing to as­sist these busi­nesses in Fiji who need our help.”

Ms Krishna-Swamy said Thin­klu­sive was a com­bi­na­tion of two words put to­gether, Think and Ex­clu­sive.

“I’ve re­ceived tremen­dous sup­port and re­quests from SME’s af­ter I had made my ser­vices avail­able on the Barter for Bet­ter Fiji Face­book page and I am as­sist­ing them all by set­ting up their so­cial me­dia plat­forms and pro­vid­ing them with train­ing,” she said.

“We have been op­er­a­tional in Fiji for the past year and we mainly deal with so­cial me­dia mar­ket­ing, email mar­ket­ing, leads gen­er­a­tion, search en­gine op­ti­miza­tion, Pay per Click and also so­cial me­dia man­age­ment. We also pro­vide free train­ing for busi­nesses and in­di­vid­u­als on how to use so­cial me­dia plat­forms to pro­mote their ser­vices and busi­nesses.”

Mr Swamy said he had never given up on her wife and al­ways mo­ti­vated her even when she had left a full time job to pur­sue a dig­i­tal mar­ket­ing busi­ness in 2019.

“The only mes­sage we are try­ing to give the peo­ple and busi­nesses in Fiji is not to lose hope. Times may be hard, but we

will get through this to­gether and it’s time we ac­cept the new nor­mal. Re­mem­ber Fiji will rise again, but it will take ev­ery­one’s ef­fort to do so,” he said. Mr Swamy is do­ing on­line cour­ses on avi­a­tion to pre­pare when the in­dus­try is ready to re­cruit again. Ms Krishna-Swamy also has a fully-fledged data­base that we use to pro­mote our clients’ prod­ucts and ser­vices.

“We be­lieve that af­ter this pan­demic E-com­merce is the

way for­ward and busi­nesses in Fiji should grasp the ‘new nor­mal’ soon if we wish to progress fur­ther in the re­gion,” she said.

“One should never let this set­back get to them be­cause if we re­ally want to do some­thing to sus­tain our­selves dur­ing such try­ing times than we need to do some­thing dif­fer­ent.” Ms Krishna-Swamy said the old ways of mar­ket­ing for busi­nesses were not ef­fec­tive any­more.

“Tra­di­tional mar­ket­ing strate­gies are on a fast de­cline and for a good rea­son. There is no way to mea­sure the per­for­mance or ef­fec­tive­ness and it’s bru­tally cost de­fi­cient,” she said.

Mr Swamy is orig­i­nally from Lau­toka while Ms Kr­ish­naSwamy is from Labasa and brought up in Nadi. Both at­tended Natabua High School.

Former Fiji Air­ways engi­neer Shiv­nal Swamy and his wife In­drani Krishna-Swamy.

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