M-PAiSA Farmer Pay­ment Eases Agro Mar­ket­ing Pro­cess­ing Time

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Pay­ment pro­cess­ing time for over 200 farm­ers registered with Fiji Agro Mar­ket­ing have been re­duced to 10 sec­onds. This was made pos­si­ble through the M-PAiSA farmer pay­ment, an eas­ier pay­ment method launched by Voda­fone Fiji in part­ner­ship with the Min­istry of Agri­cul­ture. Per­ma­nent Sec­re­tary for Agri­cul­ture Ritesh Dass said the M-PAiSA farmer pay­men would help a farm­ers liveli­hood in a cash­less man­ner.

He said it of­fr­ered a more trans­par­ent way of ex­change as it pro­vided greater ac­count­abil­ity for money.

“More im­por­tantly, our farm­ers will not have to wait.

“As soon as they get their pro­duce from their fields, they are ac­counted for and will have their money pretty much the same day.

“That’s the ef­fi­ciency of the ser­vice that we are driv­ing,” he said.

Mr Dass said while car­ry­ing cash would posed a risk for theft, the M-PAiSA farmer pay­ment would also en­able farm­ers build on their wealth and sus­tain­able em­ploy­ment for their fam­i­lies.

“So, this is a very sim­ple plat­form that has a huge level of success across the globe on a sim­i­lar plat­form.

“I’m very happy that you know we have reached this junc­ture and part­ner­ship that we have an­nounced, I think it can only grow from strength to strength,” he said.

Voda­fone Fiji

Voda­fone Fiji head of e-com­merce Shailen­dra Prasad said the M-PAiSA farmer pay­ment would en­able farm­ers to be more pro­duc­tive on the field.

With over 400 M-PAiSA agents across Fiji, the new pay­ment plat­form would make a dif­fer­ence in farm­ers lives.

It would also re­duce time spent go­ing to the bank to check their bal­ances.

“We are en­abling the op­tion for Agro Mar­ket­ing to pay farm­ers di­rectly on the mo­bile, wher­ever they may be, the mo­ment they are able to de­ter­mine how much a farmer is able to pay with the de­tails in the sys­tem.

“They would then be able to en­ter the farmer’s mo­bile num­ber, and the amount they need to pay, and ex­e­cute the pay­ment to be ap­proved by the rel­e­vant peo­ple in the finance de­part­ment.

“The money is re­ceived on the farmer’s mo­bile phone within sec­onds.

Cash­less

The M-PAiSA Farmer Pay­ment is avail­able for Voda­fone and Inkk users and is ac­ces­si­ble through the M-PAiSA app as well as by di­al­ing *124#

Photo: Ron­ald Kumar

From left: The Agro Mar­ket­ing Author­ity (AMA) chief ex­ec­u­tive of­fi­cer Alvin Sharma, Per­ma­nent Sec­re­tary for Agri­cul­ture Ritesh Dass and Voda­fone Fiji head of e-com­merce Shailen­dra Prasad dur­ing the launch of the M-PAiSa farmer pay­ment on June 2, 2020.

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