Bud­get Poli­cies - Pro­posal

Fiji Sun - - COMMENT -

Axel C. Mehling, Na­covi

In New Zealand and in Aus­tralia pen­sion­ers can get dis­counts (show­ing their ‘gold card/ pen­sioner ID) when shop­ping and spend­ing in/on: su­per­mar­kets, foods, beer and wine, car tyres, car sup­plies, hard­ware and tools, fur­ni­ture and house­hold items, white­ware and TVs etc, travel, trans­port, at­trac­tions and ho­tels.

Typ­i­cally dis­counts range from 10 per cent to 20 per cent and there is an “app” (in NZ and AUS) avail­able that shows all par­tic­i­pat­ing busi­nesses in the coun­try: e.g. https:// www.su­per­gold.govt.nz/in­fo_­for_­card­hold­ers/smart­phone_app

These schemes cre­ate de­mand and bol­ster sales and keep shop peo­ple in em­ploy­ment; they also help the pen­sion­ers and se­nior cit­i­zens. Con­sid­er­ing that Fiji has about 150,000 pen­sion­ers and peo­ple 55+ - this is a con­sid­er­able eco­nomic fac­tor and the gov­ern­ment should look into this.

It is also a very strong propo­si­tion for all NZ and AUS pen­sion­ers vis­it­ing Fiji or re­tir­ing in Fiji and plan­ning spend­ing their money here.

PS: Iron­i­cally the only busi­nesses in Fiji proac­tively us­ing this strat­egy and mar­ket­ing ‘age dis­counts’ for pen­sion­ers (and also for kids) are many of the in­ter­na­tional fives­tar ho­tels. I would like to re­spect­fully ask the Gov­ern­ment to look into this pro­posal.

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