Fiji Agro Mar­ket­ing ex­ec­u­tive team vis­its the North­ern Di­vi­sion

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The Fiji Agro Mar­ket­ing’s ex­ec­u­tive man­age­ment team made a tour of the North­ern Di­vi­sion last week.

The team in­cluded the chief ex­ec­u­tive of­fi­cer Alvin Sharma, na­tional op­er­a­tions man­ager and op­er­a­tions man­ager, and they met with ex­ist­ing sup­pli­ers, vis­ited the ex­ist­ing AMA fa­cil­i­ties, and caught up with farm­ers in the rel­e­vant zones.

The visit be­gan with a trip to Qarani­vai Vil­lage - lo­cated at the North-Eastern tip of Vanua Levu, very close to Udu Point.

This vil­lage is lo­cated very re­motely with fish­ing be­ing the pri­mary source of liveli­hood. Fiji Agro Mar­ket­ing has been buy­ing fish from Qarani­vai vil­lagers for nearly two years now.

Ta­lanoa ses­sion

Dur­ing the Ta­lanoa ses­sion, cer­tain nearby vil­lages also ex­pressed their interest to sup­ply fish to the Fiji Agro Mar­ket­ing.

These fish­ers will soon be­come con­tracted aqua farm­ers of Fiji

Agro Mar­ket­ing.

Ar­eas vis­ited

The team then vis­ited the AMA Wainikoro Station, which is lo­cated in the Nadogo re­gion and met with fel­low staff, ex­ist­ing sup­pli­ers, and other farm­ers in the area. They were heart­ened to see the pos­i­tive re­sponse re­ceived from farm­ers to grow pro­duce as con­tracted farm­ers for the Fiji Agro Mar­ket­ing.


Farm­ers are also will­ing to join the Fiji Na­tional Prov­i­dent Fund in this re­gion.

On Day 2, the Fiji Agro Mar­ket­ing team vis­ited the Min­istry of Agri­cul­ture Station in Seaqaqa and met with farm­ers, some of whom will be com­ing on board as con­tracted farm­ers shortly.

Con­tract farm­ing

They then met some farm­ers in the Dreketi area and spoke to them about the ben­e­fits of con­tract farm­ing.

The team then pro­ceeded to Navave Vil­lage in Bua, which is past Nabouwalu to meet with vil­lage el­ders and fel­low vil­lagers.

Mem­bers of Navave Vil­lage are al­lo­cat­ing 20 acres of land to be­come con­tracted farm­ers with the Fiji Agro Mar­ket­ing.

The CEO and the team were then ac­corded a for­mal Fi­jian wel­come cer­e­mony at the AMA Col­lec­tion Cen­tre in Dama Bua.

Con­tract farm­ing ben­e­fits

The ben­e­fits of con­tract farm­ing was ex­plained to the farm­ers of this area.

Day 3 be­gan with a boat trip to Tave­uni.

The Fiji Agro Mar­ket­ing team caught up with farm­ers at the office of the District Of­fi­cer in Waiyevo.

‘Land Use Sur­vey’

Twenty farm­ers have in­di­cated their will­ing­ness to sign up as con­tracted farm­ers of the Fiji Agro Mar­ket­ing.

The Min­istry of Agri­cul­ture will now con­duct a ‘Land Use Sur­vey’ at their re­spec­tive farms.

The team then met with some farm­ers in Vuna, where they again ex­plained the ben­e­fits of con­tract farm­ing and made an of­fer to the farm­ers to sup­ply pro­duce to Fiji Agro Mar­ket­ing.

On Day 4, the team made a re­turn boat trip to Savusavu.

Fiji Agro Mar­ket­ing team

The Fiji Agro Mar­ket­ing team was ac­corded with a tra­di­tional Fi­jian wel­com­ing cer­e­mony at the AMA Col­lec­tion Cen­tre in Savusavu.

The ex­ec­u­tive man­age­ment team then had a Ta­lanoa ses­sion with the staff and most is­sues that were raised have now been re­solved.

“We have had an ex­cel­lent visit to the far reaches and other ar­eas in the North­ern Di­vi­sion.

“The sup­port re­ceived from the farm­ers in the North­ern Di­vi­sion was out­stand­ing, and we will soon see more con­tract farm­ers sign­ing up in the North­ern Di­vi­sion,” Mr Sharma said.

“We will also work with the FNPF team to get the qual­i­fy­ing farm­ers to be­come mem­bers of the FNPF. “It was also heart­en­ing to see the spirit and hard­work­ing na­ture of the fel­low Fiji Agro­mar­ket­ing staff in the North­ern Di­vi­sion.

“We will def­i­nitely be back in the North­ern Di­vi­sion in the near fu­ture to com­plete the con­tract farm­ing signup process,” said Mr Sharma.

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